Durable vs Wix:Which is more popular?
In September 2026, Wix had more branded searches than Durable among AI website builders worldwide. Wix had about 62,700 branded searches, while Durable had 19,100. Wix made up 17.8% of all AI website builder searches we track, and Durable accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about AI website builders, Wix appeared in all five answers and Durable in one. Wix was mentioned before Durable in every answer.
Follow Durable vs Wix and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top AI website builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. Durable was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wix was listed before Durable in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hostinger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Framer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lovable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Durable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
10Web1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Relume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mixo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI website builders
5 answers
Asked ChatGPT
“Which AI website builder should I use?”
Asked ChatGPT
“What are the best AI website builders?”
Asked ChatGPT
“What's the best AI website builder for a small business?”
Searched Google, AI Overview
“ai website builder”
Searched Google, AI Overview
“ai website generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Durable or Wix more popular in search?
This chart shows how often people search Google for Durable and Wix by name. Each line represents a brand's share of searches for all nine AI website builders we track, month by month, from English-language searches worldwide.
Share of searches by month for Wix, Durable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lovable | Framer | Wix | Relume | Durable | 10Web | Hostinger | Dorik | Mixo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.6% | 14% | 15.6% | 17.1% | 9.9% | 11.4% | 3.4% | 2.3% | 0.68% |
| Nov 2025 | 24.5% | 16.4% | 15.8% | 16.4% | 9.5% | 10.9% | 3.3% | 2.7% | 0.65% |
| Dec 2025 | 25.1% | 16.7% | 17.4% | 16.7% | 9.8% | 9.2% | 2.7% | 1.8% | 0.53% |
| Jan 2026 | 26% | 17.5% | 19.5% | 14.3% | 8.5% | 9.6% | 2.9% | 1.3% | 0.45% |
| Feb 2026 | 23.7% | 19.5% | 21.7% | 13% | 7.6% | 7.1% | 5.8% | 0.95% | 0.52% |
| Mar 2026 | 19.8% | 24.3% | 22.3% | 10.9% | 9.4% | 7.3% | 4.9% | 0.79% | 0.29% |
| Apr 2026 | 28.4% | 23.3% | 21.3% | 8.5% | 9% | 5.7% | 2.5% | 0.93% | 0.33% |
| May 2026 | 29.5% | 19.7% | 23.5% | 8.9% | 6.4% | 4.9% | 5.9% | 0.97% | 0.34% |
| Jun 2026 | 26.3% | 21.5% | 27.9% | 9.7% | 4.6% | 3.5% | 5.3% | 0.86% | 0.31% |
| Jul 2026 | 31.8% | 17.4% | 27.6% | 7.8% | 4.6% | 3.5% | 6.4% | 0.69% | 0.31% |
| Aug 2026 | 30.9% | 20.7% | 26.2% | 9.3% | 5.4% | 4.1% | 1.9% | 1% | 0.37% |
| Sep 2026 | 31.2% | 25.7% | 17.8% | 11.5% | 5.4% | 5.1% | 1.9% | 1% | 0.45% |
How has the Durable and Wix comparison changed over the last 12 months?
3 findings
- Wix was ahead of Durable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Durable’s share of searches among AI website builders worldwide moved from 9.9% to 5.4%, and its estimated monthly branded searches moved from 35K to 19.1K.
- Across the 12 months ending September 2026, Wix’s share of searches among AI website builders worldwide moved from 15.6% to 17.8%, and its estimated monthly branded searches moved from 55.3K to 62.7K.
How did search popularity change for AI website builders worldwide in September 2026?
3 changes
In September 2026, Framer overtook Wix to rank 2nd among AI website builders worldwide, with 25.7% of the searches.
In September 2026, Wix lost share of searches among AI website builders worldwide, from 26.2% to 17.8%.
Estimated monthly branded searches for Durable worldwide fell 45.4% over 12 measured months, from 35K to 19.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Durable’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI website builders
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.