Brandwave

How popular isWix?

In September 2026, people searched for Wix by name about 2.9 million times worldwide, an 18.2% decrease from the previous year. These searches made up 17.8% of all global AI website builder searches, placing Wix third out of nine builders. When we asked both ChatGPT and Google AI Overviews about AI website builders, Wix appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Wix is the third most searched of 9 competitors and the most recommended in AI answers.

  1. LovableShare of searches 31.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. FramerShare of searches 25.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. WixShare of searches 17.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. RelumeShare of searches 11.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DurableShare of searches 5.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top AI website builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. Wix is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wix1st
  2. Framer2nd
  3. Hostinger3rd
  4. Lovable4th
  5. Durable5th
  6. 10Web6th
  7. Relume–
  8. Dorik–
  9. Mixo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hostinger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lovable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Durable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 10Web1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Relume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI website builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which AI website builders compete with Wix?

Wix against AI website builders worldwide, by month

Share of searches by month for Lovable, Framer, Wix, Relume, Durable, 10Web. The figures are in the table below the chart.

View monthly share of searches table
MonthLovableFramerWixRelumeDurable10WebHostingerDorikMixo
Oct 202525.6%14%15.6%17.1%9.9%11.4%3.4%2.3%0.68%
Nov 202524.5%16.4%15.8%16.4%9.5%10.9%3.3%2.7%0.65%
Dec 202525.1%16.7%17.4%16.7%9.8%9.2%2.7%1.8%0.53%
Jan 202626%17.5%19.5%14.3%8.5%9.6%2.9%1.3%0.45%
Feb 202623.7%19.5%21.7%13%7.6%7.1%5.8%0.95%0.52%
Mar 202619.8%24.3%22.3%10.9%9.4%7.3%4.9%0.79%0.29%
Apr 202628.4%23.3%21.3%8.5%9%5.7%2.5%0.93%0.33%
May 202629.5%19.7%23.5%8.9%6.4%4.9%5.9%0.97%0.34%
Jun 202626.3%21.5%27.9%9.7%4.6%3.5%5.3%0.86%0.31%
Jul 202631.8%17.4%27.6%7.8%4.6%3.5%6.4%0.69%0.31%
Aug 202630.9%20.7%26.2%9.3%5.4%4.1%1.9%1%0.37%
Sep 202631.2%25.7%17.8%11.5%5.4%5.1%1.9%1%0.45%

  1. 1.Lovable

    31.2%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share +0.2 points.

  2. 2.Framer

    25.7%

    Moved from 3rd to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +4.9 points.

  3. 3.Wix

    17.8%

    Moved from 2nd to 3rd. 62.7K estimated branded searches, -45.2% vs prior month. Share -8.5 points.

  4. 4.Relume

    11.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +2.2 points.

  5. 5.Durable

    5.4%

    Held 5th. 19.1K estimated branded searches, -18.7% vs prior month. Share 0 points.

  6. 6.10Web

    5.1%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +1 points.

  7. 7.Hostinger

    1.9%

    Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  8. 8.Dorik

    1%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.Mixo

    0.45%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Wix and its closest rivals

Every comparison with Wix

46 comparisons

How has branded search demand for Wix changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wix worldwide fell from 3.5M to 2.9M.
  • Across the 12 months ending September 2026, Wix’s share of searches among AI website builders worldwide increased from 15.6% to 17.8%.
  • Across the 12 months ending September 2026, Wix’s share of searches among AI website builders worldwide peaked at 27.9% in June 2026 and was lowest at 15.6% in October 2025.

How did search popularity change for AI website builders worldwide in September 2026?

6 changes

  1. In September 2026, Framer overtook Wix to rank 2nd among AI website builders worldwide, with 25.7% of the searches.

  2. In September 2026, Relume gained share of searches among AI website builders worldwide, from 9.3% to 11.5%.

  3. In September 2026, 10Web gained share of searches among AI website builders worldwide, from 4.1% to 5.1%.

  4. In September 2026, Wix lost share of searches among AI website builders worldwide, from 26.2% to 17.8%.

  5. Estimated monthly branded searches for Lovable worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  6. Estimated monthly branded searches for Dorik worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.

How are Wix’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Wix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wix
  • wix ai
  • wix ai website builder
  • wix studio

Do you work for Wix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wix compete?

Wix is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website builders4th of 814.8%Show ranking
Visual website building platforms2nd of 1224.9%Show ranking
Blog hosting platforms1st of 727.8%Show ranking
Ecommerce platforms2nd of 1328.9%Show ranking
Content management systems1st of 1058.9%Show ranking
Landing page builders1st of 988%Show ranking
AI website builders3rd of 917.8%Shown above
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Is Wix your brand?

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