Ecwid vs Wix:Which is searched more?
In September 2026, Wix had more branded searches than Ecwid among ecommerce platforms worldwide. Wix was estimated to have 2.8M branded searches compared to Ecwid’s 40.7K, and held a 29.2% Share of Search versus Ecwid’s 0.42%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ecwid or Wix?
Compare the ecommerce platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wix, Ecwid. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | Squarespace | WooCommerce | Magento | Ecwid | BigCommerce |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 33.2% | 14.4% | 2.4% | 0.84% | 0.58% | 0.58% |
| Nov 2025 | 49.8% | 34.2% | 12.1% | 2.1% | 0.71% | 0.6% | 0.49% |
| Dec 2025 | 53% | 30% | 12.9% | 2.2% | 0.75% | 0.64% | 0.53% |
| Jan 2026 | 48.5% | 33.2% | 14.5% | 2% | 0.72% | 0.59% | 0.48% |
| Feb 2026 | 48.9% | 33.6% | 14.6% | 1.4% | 0.7% | 0.49% | 0.33% |
| Mar 2026 | 47.2% | 32.5% | 17.2% | 1.6% | 0.82% | 0.47% | 0.31% |
| Apr 2026 | 49% | 33.5% | 14.6% | 1.4% | 0.68% | 0.48% | 0.33% |
| May 2026 | 49.1% | 33.5% | 14.6% | 1.4% | 0.69% | 0.4% | 0.27% |
| Jun 2026 | 51.9% | 29.1% | 15.4% | 2.1% | 0.59% | 0.42% | 0.42% |
| Jul 2026 | 52.3% | 29.3% | 15.6% | 1.4% | 0.59% | 0.42% | 0.35% |
| Aug 2026 | 53.6% | 30% | 13% | 1.8% | 0.72% | 0.43% | 0.36% |
| Sep 2026 | 52% | 29.2% | 15.6% | 1.7% | 0.71% | 0.42% | 0.35% |
How has the Ecwid and Wix comparison changed over the last 12 months?
3 findings
- Wix was ahead of Ecwid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ecwid’s estimated Share of Search among ecommerce platforms worldwide moved from 0.58% to 0.42%, and its estimated monthly branded searches moved from 60.7K to 40.7K.
- Across the 12 months ending September 2026, Wix’s estimated Share of Search among ecommerce platforms worldwide moved from 33.2% to 29.2%, and its estimated monthly branded searches moved from 3.5M to 2.8M.
How did search popularity change for ecommerce platforms worldwide in September 2026?
2 changes
In September 2026, Wix lost estimated Share of Search among ecommerce platforms worldwide, from 30% to 29.2%.
Estimated monthly branded searches for Ecwid worldwide fell 33% over 12 measured months, from 60.7K to 40.7K in September 2026.
Other head-to-heads among ecommerce platforms
How each brand is measured
Brandwave collects information about searches that people make online using Ecwid’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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