Brandwave

Medium vs Wix:Which is more popular?

In September 2026, Wix had more branded searches than Medium among blog hosting platforms worldwide. Wix had about 2.8 million branded searches, while Medium had 46,300. Wix made up 27.8% of all blog hosting platform searches we track, and Medium accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about blog hosting platforms, Wix appeared in four of the five answers and Medium in three. Wix was mentioned before Medium in four out of five answers.

Among blog hosting platforms worldwide in September 2026

Who do people search for more?

Wix, about 61 searches for every 1 for Medium

Wix 2.8M searchesMedium 46.3K searches

Who does AI mention more?

Wix, mentioned in 4 of 5 answers, Medium in 3

Wix in 4 of 5Medium in 3 of 5

Who does AI recommend more?

Wix, named ahead of Medium in 4 of 5 answers

Wix first in 4Medium first in 1

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Top blog hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Medium was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wix was listed before Medium in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WordPress1st
  2. Wix2nd
  3. Ghost3rd
  4. Squarespace4th
  5. Substack5th
  6. Blogger6th
  7. Medium7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Substack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghost5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blogger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medium3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about blog hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Medium or Wix more popular in search?

This chart shows how often people search Google for Medium and Wix by name. Each line represents a brand's share of searches for all seven blog hosting platforms we track, month by month, from English-language searches worldwide.

Medium and Wix among blog hosting platforms worldwide, by month

Share of searches by month for Wix, Medium. The figures are in the table below the chart.

View monthly share of searches table
MonthWixSubstackBloggerSquarespaceWordPressMediumGhost
Oct 202530.7%11.2%24.3%13.3%19.9%0.54%0.18%
Nov 202534.2%12.5%22.3%12.1%18.2%0.5%0.18%
Dec 202530.4%16.5%19.6%13.1%19.6%0.53%0.2%
Jan 202632.6%17.9%17.3%14.2%17.3%0.57%0.18%
Feb 202633.7%15.2%17.9%14.7%17.9%0.49%0.18%
Mar 202631.7%17.2%16.8%16.8%16.8%0.46%0.19%
Apr 202632.6%17.7%17.4%14.2%17.4%0.47%0.2%
May 202633.7%18.3%17.9%14.7%14.7%0.54%0.2%
Jun 202629.4%19.8%19%15.6%15.6%0.58%0.18%
Jul 202630.1%20.3%19.6%16.1%13.1%0.67%0.17%
Aug 202629.7%24.5%19.3%12.9%12.9%0.59%0.17%
Sep 202627.8%22.7%22.1%14.8%12%0.46%0.16%

How has the Medium and Wix comparison changed over the last 12 months?

3 findings
  • Wix was ahead of Medium in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Medium’s share of searches among blog hosting platforms worldwide moved from 0.54% to 0.46%, and its estimated monthly branded searches moved from 60.7K to 46.3K.
  • Across the 12 months ending September 2026, Wix’s share of searches among blog hosting platforms worldwide moved from 30.7% to 27.8%, and its estimated monthly branded searches moved from 3.5M to 2.8M.

How did search popularity change for blog hosting platforms worldwide in September 2026?

2 changes

  1. In September 2026, Wix lost share of searches among blog hosting platforms worldwide, from 29.7% to 27.8%.

  2. Estimated monthly branded searches for Medium worldwide fell 23.7% over 12 measured months, from 60.7K to 46.3K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Medium’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Medium

3 branded search terms

  • medium app
  • medium blog
  • medium.com

Wix

2 branded search terms

  • wix
  • wix studio

How the Brand Demand Index is measured

Other head-to-heads among blog hosting platforms

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