Brandwave

How popular isMedium?

In September 2026, people searched for Medium by name about 46,300 times worldwide, a 23.7% decrease from the previous year. These searches made up 0.46% of all global blog hosting platform searches, placing Medium sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about blog hosting platforms, Medium appeared in three of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Medium is the sixth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. WixShare of searches 27.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SubstackShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  3. BloggerShare of searches 22.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. SquarespaceShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. MediumShare of searches 0.46%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top blog hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Medium was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Medium is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WordPress1st
  2. Wix2nd
  3. Ghost3rd
  4. Squarespace4th
  5. Substack5th
  6. Blogger6th
  7. Medium7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Substack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ghost5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blogger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medium3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about blog hosting platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which blog hosting platforms compete with Medium?

Medium against blog hosting platforms worldwide, by month

Share of searches by month for Wix, Substack, Blogger, Squarespace, WordPress, Medium. The figures are in the table below the chart.

View monthly share of searches table
MonthWixSubstackBloggerSquarespaceWordPressMediumGhost
Oct 202530.7%11.2%24.3%13.3%19.9%0.54%0.18%
Nov 202534.2%12.5%22.3%12.1%18.2%0.5%0.18%
Dec 202530.4%16.5%19.6%13.1%19.6%0.53%0.2%
Jan 202632.6%17.9%17.3%14.2%17.3%0.57%0.18%
Feb 202633.7%15.2%17.9%14.7%17.9%0.49%0.18%
Mar 202631.7%17.2%16.8%16.8%16.8%0.46%0.19%
Apr 202632.6%17.7%17.4%14.2%17.4%0.47%0.2%
May 202633.7%18.3%17.9%14.7%14.7%0.54%0.2%
Jun 202629.4%19.8%19%15.6%15.6%0.58%0.18%
Jul 202630.1%20.3%19.6%16.1%13.1%0.67%0.17%
Aug 202629.7%24.5%19.3%12.9%12.9%0.59%0.17%
Sep 202627.8%22.7%22.1%14.8%12%0.46%0.16%

  1. 1.Wix

    27.8%

    Held 1st. 2.8M estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Substack

    22.7%

    Held 2nd. 2.3M estimated branded searches, -0.77% vs prior month. Share -1.8 points.

  3. 3.Blogger

    22.1%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.8 points.

  4. 4.Squarespace

    14.8%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +1.9 points.

  5. 5.WordPress

    12%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Medium

    0.46%

    Held 6th. 46.3K estimated branded searches, -16.7% vs prior month. Share -0.1 points.

  7. 7.Ghost

    0.16%

    Held 7th. 16.1K estimated branded searches, -0.68% vs prior month. Share 0 points.

Compare popularity between Medium and its closest rivals

Every comparison with Medium

6 comparisons

How has branded search demand for Medium changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Medium worldwide fell from 60.7K to 46.3K.
  • Across the 12 months ending September 2026, Medium’s share of searches among blog hosting platforms worldwide held steady, from 0.54% to 0.46%.

How did search popularity change for blog hosting platforms worldwide in September 2026?

6 changes

  1. In September 2026, Blogger gained share of searches among blog hosting platforms worldwide, from 19.3% to 22.1%.

  2. In September 2026, Squarespace gained share of searches among blog hosting platforms worldwide, from 12.9% to 14.8%.

  3. In September 2026, Wix lost share of searches among blog hosting platforms worldwide, from 29.7% to 27.8%.

  4. In September 2026, Substack lost share of searches among blog hosting platforms worldwide, from 24.5% to 22.7%.

  5. In September 2026, WordPress lost share of searches among blog hosting platforms worldwide, from 12.9% to 12%.

  6. Estimated monthly branded searches for Medium worldwide fell 23.7% over 12 measured months, from 60.7K to 46.3K in September 2026.

How are Medium’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Medium’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • medium app
  • medium blog
  • medium.com

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How the Brand Demand Index is measured

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