Brandwave

How popular isWordPress in search?

In August 2026, there were an estimated 1.4M branded searches for WordPress worldwide which is down 41.8% over the last 11 months. WordPress holds 23.8% estimated Share of Search among blog hosting platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wix53.6%
  2. WordPress23.8%
  3. Squarespace22.2%
  4. Ghost0.36%
  5. Blogger<0.01%
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Which blog hosting platforms compete with WordPress?

WordPress against blog hosting platforms worldwide, by month

Share of Search by month for Wix, WordPress, Squarespace. The figures are in the table below the chart.

View monthly share of search table
MonthWixWordPressSquarespaceGhostBlogger
Oct 202549%30.8%19.9%0.33%<0.01%
Nov 202553.6%28.1%18%0.33%<0.01%
Dec 202549.3%30.8%19.5%0.36%<0.01%
Jan 202651.8%27.1%20.8%0.34%0.01%
Feb 202652.5%26.6%20.5%0.34%<0.01%
Mar 202650.9%25.3%23.5%0.34%<0.01%
Apr 202652.1%26.9%20.6%0.36%<0.01%
May 202654.8%23%21.8%0.38%<0.01%
Jun 202649.9%25.3%24.4%0.35%<0.01%
Jul 202651.6%22.2%25.8%0.34%<0.01%
Aug 202653.6%23.8%22.2%0.36%<0.01%
Sep 2026—————

  1. 1.Wix

    53.6%

    Held 1st. 3.1M estimated branded searches, -2.5% vs prior month. Share +2 points.

  2. 2.WordPress

    23.8%

    Moved from 3rd to 2nd. 1.4M estimated branded searches, +0.65% vs prior month. Share +1.6 points.

  3. 3.Squarespace

    22.2%

    Moved from 2nd to 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -3.6 points.

  4. 4.Ghost

    0.36%

    Held 4th. 21.2K estimated branded searches, +0.33% vs prior month. Share 0 points.

  5. 5.Blogger

    <0.01%

    Held 5th. 170 estimated branded searches, -56.4% vs prior month. Share 0 points.

Compare search popularity between WordPress and its closest rivals

How has branded search demand for WordPress changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WordPress worldwide fell from 2.4M to 1.4M.
  • Across the 11 months ending August 2026, WordPress’ estimated Share of Search among blog hosting platforms worldwide decreased from 30.8% to 23.8%.
  • Across the 11 months ending August 2026, WordPress’ estimated Share of Search among blog hosting platforms worldwide peaked at 30.8% in December 2025 and was lowest at 22.2% in July 2026.

How did search popularity change for blog hosting platforms worldwide in August 2026?

  1. In August 2026, WordPress overtook Squarespace to rank 2nd among blog hosting platforms worldwide, at 23.8%.

  2. In August 2026, Wix gained estimated Share of Search among blog hosting platforms worldwide, from 51.6% to 53.6%.

  3. In August 2026, Squarespace lost estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 22.2%.

  4. Estimated monthly branded searches for Blogger worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

  5. Estimated monthly branded searches for Ghost worldwide fell 17% over 11 measured months, from 25.5K to 21.2K in August 2026.

Where does WordPress compete?

WordPress is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website builders3rd of 512.3%Show ranking
Visual website building platforms2nd of 1020.3%Show ranking
Blog hosting platforms2nd of 523.8%Shown above
Content management systems1st of 589.6%Show ranking
CMS platforms1st of 693.6%Show ranking

How is WordPress measured?

Brandwave collects information about searches that people make online using WordPress’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • wordpress
  • wordpress cms
  • wordpress org
  • wordpress website builder
  • wordpress.com

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How the Brand Demand Index is measured

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