Blog hosting platforms:Which brands are most popular in search?
In August 2026, Wix was the most searched among blog hosting platforms worldwide, with an estimated 3.1M branded searches and 53.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Wix53.6%
WordPress23.8%
Squarespace22.2%Ghost0.36%
Blogger<0.01%
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Share of SearchLeaderboard
Compare the platforms used to host and publish a blog. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wix, WordPress, Squarespace. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | WordPress | Squarespace | Ghost | Blogger |
|---|---|---|---|---|---|
| Oct 2025 | 49% | 30.8% | 19.9% | 0.33% | <0.01% |
| Nov 2025 | 53.6% | 28.1% | 18% | 0.33% | <0.01% |
| Dec 2025 | 49.3% | 30.8% | 19.5% | 0.36% | <0.01% |
| Jan 2026 | 51.8% | 27.1% | 20.8% | 0.34% | 0.01% |
| Feb 2026 | 52.5% | 26.6% | 20.5% | 0.34% | <0.01% |
| Mar 2026 | 50.9% | 25.3% | 23.5% | 0.34% | <0.01% |
| Apr 2026 | 52.1% | 26.9% | 20.6% | 0.36% | <0.01% |
| May 2026 | 54.8% | 23% | 21.8% | 0.38% | <0.01% |
| Jun 2026 | 49.9% | 25.3% | 24.4% | 0.35% | <0.01% |
| Jul 2026 | 51.6% | 22.2% | 25.8% | 0.34% | <0.01% |
| Aug 2026 | 53.6% | 23.8% | 22.2% | 0.36% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 3.1M | -2.5% | +2 points | |
| 2, moved from 3rd to 2nd | 23.8% | 1.4M | +0.65% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.2% | 1.3M | -19.3% | -3.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.36% | 21.2K | +0.33% | 0 points | |
| 5, held 5th | <0.01% | 170 | -56.4% | 0 points |
1.
Wix53.6%
Held 1st. 3.1M estimated branded searches, -2.5% vs prior month. Share +2 points.
23.8%
Moved from 3rd to 2nd. 1.4M estimated branded searches, +0.65% vs prior month. Share +1.6 points.
22.2%
Moved from 2nd to 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -3.6 points.
4.
0.36%
Held 4th. 21.2K estimated branded searches, +0.33% vs prior month. Share 0 points.
5.
<0.01%
Held 5th. 170 estimated branded searches, -56.4% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among blog hosting platforms worldwide?
5 brands
In August 2026, Wix was the most searched among blog hosting platforms worldwide, with an estimated 3.1M branded searches and 53.6% estimated Share of Search within this set. WordPress is in 2nd place, 29.8 percentage points behind at 23.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Wix | 49% → 53.6% | 54.8%May 2026 | 49%Oct 2025 | 1st |
| WordPress | 30.8% → 23.8% | 30.8%Dec 2025 | 22.2%Jul 2026 | 2nd |
| Squarespace | 19.9% → 22.2% | 25.8%Jul 2026 | 18%Nov 2025 | 3rd |
| Ghost | 0.33% → 0.36% | 0.38%May 2026 | 0.33%Oct 2025 | 4th |
| Blogger | <0.01% | 0.01%Jan 2026 | <0.01%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among blog hosting platforms worldwide increased from 49% to 53.6%.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among blog hosting platforms worldwide decreased from 30.8% to 23.8%.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among blog hosting platforms worldwide increased from 19.9% to 22.2%.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among blog hosting platforms worldwide peaked at 54.8% in May 2026 and was lowest at 49% in October 2025.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among blog hosting platforms worldwide peaked at 30.8% in December 2025 and was lowest at 22.2% in July 2026.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among blog hosting platforms worldwide peaked at 25.8% in July 2026 and was lowest at 18% in November 2025.
- Across the 11 months ending August 2026, Ghost and Blogger held steady: their estimated Share of Search among blog hosting platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for blog hosting platforms worldwide in August 2026?
5 changes
In August 2026, WordPress overtook Squarespace to rank 2nd among blog hosting platforms worldwide, at 23.8%.
In August 2026, Wix gained estimated Share of Search among blog hosting platforms worldwide, from 51.6% to 53.6%.
In August 2026, Squarespace lost estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 22.2%.
Estimated monthly branded searches for Blogger worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
Estimated monthly branded searches for Ghost worldwide fell 17% over 11 measured months, from 25.5K to 21.2K in August 2026.
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