How popular isGhost in search?
In August 2026, there were an estimated 21.2K branded searches for Ghost worldwide which is down 17% over the last 11 months. Ghost holds 0.36% estimated Share of Search among blog hosting platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Wix53.6%
WordPress23.8%
Squarespace22.2%Ghost0.36%
Blogger<0.01%
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Which blog hosting platforms compete with Ghost?
Share of Search by month for Wix, WordPress, Squarespace, Ghost. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | WordPress | Squarespace | Ghost | Blogger |
|---|---|---|---|---|---|
| Oct 2025 | 49% | 30.8% | 19.9% | 0.33% | <0.01% |
| Nov 2025 | 53.6% | 28.1% | 18% | 0.33% | <0.01% |
| Dec 2025 | 49.3% | 30.8% | 19.5% | 0.36% | <0.01% |
| Jan 2026 | 51.8% | 27.1% | 20.8% | 0.34% | 0.01% |
| Feb 2026 | 52.5% | 26.6% | 20.5% | 0.34% | <0.01% |
| Mar 2026 | 50.9% | 25.3% | 23.5% | 0.34% | <0.01% |
| Apr 2026 | 52.1% | 26.9% | 20.6% | 0.36% | <0.01% |
| May 2026 | 54.8% | 23% | 21.8% | 0.38% | <0.01% |
| Jun 2026 | 49.9% | 25.3% | 24.4% | 0.35% | <0.01% |
| Jul 2026 | 51.6% | 22.2% | 25.8% | 0.34% | <0.01% |
| Aug 2026 | 53.6% | 23.8% | 22.2% | 0.36% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 3.1M | -2.5% | +2 points | |
| 2, moved from 3rd to 2nd | 23.8% | 1.4M | +0.65% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.2% | 1.3M | -19.3% | -3.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.36% | 21.2K | +0.33% | 0 points | |
| 5, held 5th | <0.01% | 170 | -56.4% | 0 points |
1.
Wix53.6%
Held 1st. 3.1M estimated branded searches, -2.5% vs prior month. Share +2 points.
23.8%
Moved from 3rd to 2nd. 1.4M estimated branded searches, +0.65% vs prior month. Share +1.6 points.
22.2%
Moved from 2nd to 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -3.6 points.
4.
0.36%
Held 4th. 21.2K estimated branded searches, +0.33% vs prior month. Share 0 points.
5.
<0.01%
Held 5th. 170 estimated branded searches, -56.4% vs prior month. Share 0 points.
Compare search popularity between Ghost and its closest rivals
How has branded search demand for Ghost changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ghost worldwide fell from 25.5K to 21.2K.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among blog hosting platforms worldwide held steady, from 0.33% to 0.36%.
How did search popularity change for blog hosting platforms worldwide in August 2026?
5 changes
In August 2026, WordPress overtook Squarespace to rank 2nd among blog hosting platforms worldwide, at 23.8%.
In August 2026, Wix gained estimated Share of Search among blog hosting platforms worldwide, from 51.6% to 53.6%.
In August 2026, Squarespace lost estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 22.2%.
Estimated monthly branded searches for Blogger worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
Estimated monthly branded searches for Ghost worldwide fell 17% over 11 measured months, from 25.5K to 21.2K in August 2026.
Where does Ghost compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Blog hosting platforms | 4th of 5 | 0.36% | Shown above |
| Newsletter platforms | 6th of 7 | 0.54% | Show ranking |
| Paid newsletter platforms | 5th of 5 | 0.74% | Show ranking |
How is Ghost measured?
Brandwave collects information about searches that people make online using Ghost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- ghost blog
- ghost blog platform
- ghost blogging platform
- Ghost CMS
- ghost cms docker
- ghost cms github
- ghost cms open source
- ghost cms pricing
- ghost cms themes
- ghost headless cms
- ghost io
- ghost newsletter
- ghost newsletter platform
- ghost org
- ghost publishing platform
- ghost website builder
- ghost wordpress
- ghost.io
- ghost.org
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Is Ghost your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.