Ghost vs Newspack:Which is more popular?
In September 2026, Ghost had more branded searches than Newspack among news publishing platforms worldwide. Ghost had about 10,700 branded searches, while Newspack had 590. Ghost made up 11.7% of all news publishing platform searches we track, and Newspack accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about news publishing platforms, Ghost appeared in four of the five answers and Newspack in three. Ghost was mentioned before Newspack in every answer.
Who do people search for more?
Ghost, about 18 searches for every 1 for Newspack
Who does AI mention more?
Ghost, mentioned in 4 of 5 answers, Newspack in 3
Who does AI recommend more?
Ghost, named ahead of Newspack in every answer
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Top news publishing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ghost was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Newspack was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ghost was listed before Newspack in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ghost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WordPress VIP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Newspack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Drupal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arc XP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sophi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quintype0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pugpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about news publishing platforms
5 answers
Asked ChatGPT
“Which news publishing platform should I use?”
Asked ChatGPT
“What are the best news publishing platforms?”
Asked ChatGPT
“What's the best news publishing platform for a news site?”
Searched Google, AI Overview
“news publishing platforms”
Searched Google, AI Overview
“best publishing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ghost or Newspack more popular in search?
This chart shows how often people search Google for Ghost and Newspack by name. Each line represents a brand's share of searches for all eight news publishing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Ghost, Newspack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Drupal | Sophi | Ghost | WordPress VIP | Arc XP | Quintype | Pugpig | Newspack |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 20.1% | 7.9% | 2.1% | 0.89% | 0.96% | 0.53% | 0.53% |
| Nov 2025 | 62.8% | 23% | 8.9% | 2% | 1.2% | 0.85% | 0.61% | 0.61% |
| Dec 2025 | 64% | 19.2% | 10.8% | 2.5% | 1% | 1.1% | 0.76% | 0.62% |
| Jan 2026 | 67.8% | 16.6% | 10% | 2.2% | 1% | 0.81% | 0.92% | 0.66% |
| Feb 2026 | 69.6% | 13.9% | 10% | 2.7% | 1.4% | 0.83% | 0.83% | 0.68% |
| Mar 2026 | 66.7% | 16.3% | 11.2% | 2.6% | 1.1% | 0.65% | 0.65% | 0.65% |
| Apr 2026 | 62.1% | 18.6% | 13.5% | 2.5% | 1.2% | 0.74% | 0.61% | 0.74% |
| May 2026 | 67% | 16.4% | 11.5% | 2.2% | 1% | 0.8% | 0.53% | 0.65% |
| Jun 2026 | 63.3% | 18.9% | 11.2% | 3% | 1.3% | 1% | 0.62% | 0.62% |
| Jul 2026 | 66.9% | 16.4% | 10% | 3.2% | 1.1% | 0.97% | 0.8% | 0.65% |
| Aug 2026 | 59.7% | 21.8% | 11.6% | 2.9% | 1.1% | 1.2% | 0.87% | 0.87% |
| Sep 2026 | 66.1% | 16.2% | 11.7% | 2.6% | 1% | 0.96% | 0.79% | 0.64% |
How has the Ghost and Newspack comparison changed over the last 12 months?
3 findings
- Ghost was ahead of Newspack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghost’s share of searches among news publishing platforms worldwide moved from 7.9% to 11.7%, and its estimated monthly branded searches moved from 10.6K to 10.7K.
- Across the 12 months ending September 2026, Newspack’s share of searches among news publishing platforms worldwide moved from 0.53% to 0.64%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for news publishing platforms worldwide in September 2026?
1 change
In September 2026, Newspack fell from 7th to 8th among news publishing platforms worldwide.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Ghost’s and Newspack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among news publishing platforms
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