Brandwave

News publishing platforms:Which brands are most popular in search?

In August 2026, Sophi was the most searched among news publishing platforms worldwide, with an estimated 18.1K branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sophi78.9%
  2. WordPress VIP10.5%
  3. Quintype4.4%
  4. Arc XP3.1%
  5. Pugpig3.1%

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Share of SearchLeaderboard

Compare the systems news publishers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among news publishing platforms worldwide, by month

Share of Search by month for Sophi, WordPress VIP, Quintype, Arc XP, Pugpig. The figures are in the table below the chart.

View monthly share of search table
MonthSophiWordPress VIPQuintypeArc XPPugpig
Oct 202582.4%8.8%4%2.7%2.2%
Nov 202584.1%7.4%3.1%3.1%2.2%
Dec 202578.9%10.5%4.4%3.1%3.1%
Jan 202677.8%10.3%3.8%3.8%4.3%
Feb 202672.3%14.2%4.3%4.9%4.3%
Mar 202677.6%12.4%3.1%3.8%3.1%
Apr 202679.8%10.6%3.2%3.9%2.6%
May 202679.2%10.5%3.9%3.9%2.6%
Jun 202677.1%12.4%4.3%3.7%2.5%
Jul 202673.9%14.5%4.4%3.6%3.6%
Aug 202678.9%10.5%4.4%3.1%3.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Sophi

    78.9%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +5 points.

  2. 2.WordPress VIP

    10.5%

    Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -4 points.

  3. 3.Quintype

    4.4%

    Held 3rd. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  4. 4.Arc XP

    3.1%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Pugpig

    3.1%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among news publishing platforms worldwide?

In August 2026, Sophi was the most searched among news publishing platforms worldwide, with an estimated 18.1K branded searches and 78.9% estimated Share of Search within this set. WordPress VIP is in 2nd place, 68.4 percentage points behind at 10.5% Share of Search.

Global news publishing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sophi82.4% → 78.9%84.1%Nov 202572.3%Feb 20261st
WordPress VIP8.8% → 10.5%14.5%Jul 20267.4%Nov 20252nd
Quintype4% → 4.4%4.4%Jul 20263.1%Mar 20263rd
Arc XP2.7% → 3.1%4.9%Feb 20262.7%Oct 20254th
Pugpig2.2% → 3.1%4.3%Feb 20262.2%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sophi’s estimated Share of Search among news publishing platforms worldwide decreased from 82.4% to 78.9%.
  • Across the 11 months ending August 2026, WordPress VIP’s estimated Share of Search among news publishing platforms worldwide increased from 8.8% to 10.5%.
  • Across the 11 months ending August 2026, Pugpig’s estimated Share of Search among news publishing platforms worldwide increased from 2.2% to 3.1%.
  • Across the 11 months ending August 2026, Sophi’s estimated Share of Search among news publishing platforms worldwide peaked at 84.1% in November 2025 and was lowest at 72.3% in February 2026.
  • Across the 11 months ending August 2026, WordPress VIP’s estimated Share of Search among news publishing platforms worldwide peaked at 14.5% in July 2026 and was lowest at 7.4% in November 2025.
  • Across the 11 months ending August 2026, Quintype’s estimated Share of Search among news publishing platforms worldwide peaked at 4.4% in July 2026 and was lowest at 3.1% in March 2026.
  • Across the 11 months ending August 2026, Arc XP’s estimated Share of Search among news publishing platforms worldwide peaked at 4.9% in February 2026 and was lowest at 2.7% in October 2025.
  • Across the 11 months ending August 2026, Pugpig’s estimated Share of Search among news publishing platforms worldwide peaked at 4.3% in February 2026 and was lowest at 2.2% in October 2025.
  • Across the 11 months ending August 2026, Quintype and Arc XP held steady: their estimated Share of Search among news publishing platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for news publishing platforms worldwide in August 2026?

  1. In August 2026, Sophi gained estimated Share of Search among news publishing platforms worldwide, from 73.9% to 78.9%.

  2. In August 2026, WordPress VIP lost estimated Share of Search among news publishing platforms worldwide, from 14.5% to 10.5%.

  3. Arc XP’s estimated Share of Search among news publishing platforms worldwide has lost ground for 3 months in a row, from 3.9% to 3.1% in August 2026.

  4. Estimated monthly branded searches for Quintype worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

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