Drupal vs Ghost:Which is searched more?
In September 2026, Drupal had more branded searches than Ghost among news publishing platforms worldwide. Drupal had about 60,500 branded searches, while Ghost had 10,700. Drupal made up 66.1% of all news publishing platform searches we track, and Ghost accounted for 11.7%. These are worldwide searches for English-language branded terms.
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Is Drupal or Ghost more popular in search?
Compare the systems news publishers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Drupal, Ghost. The figures are in the table below the chart.
View monthly share of searches table
| Month | Drupal | Sophi | Ghost | WordPress VIP | Arc XP | Quintype | Pugpig | Newspack |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 20.1% | 7.9% | 2.1% | 0.89% | 0.96% | 0.53% | 0.53% |
| Nov 2025 | 62.8% | 23% | 8.9% | 2% | 1.2% | 0.85% | 0.61% | 0.61% |
| Dec 2025 | 64% | 19.2% | 10.8% | 2.5% | 1% | 1.1% | 0.76% | 0.62% |
| Jan 2026 | 67.8% | 16.6% | 10% | 2.2% | 1% | 0.81% | 0.92% | 0.66% |
| Feb 2026 | 69.6% | 13.9% | 10% | 2.7% | 1.4% | 0.83% | 0.83% | 0.68% |
| Mar 2026 | 66.7% | 16.3% | 11.2% | 2.6% | 1.1% | 0.65% | 0.65% | 0.65% |
| Apr 2026 | 62.1% | 18.6% | 13.5% | 2.5% | 1.2% | 0.74% | 0.61% | 0.74% |
| May 2026 | 67% | 16.4% | 11.5% | 2.2% | 1% | 0.8% | 0.53% | 0.65% |
| Jun 2026 | 63.3% | 18.9% | 11.2% | 3% | 1.3% | 1% | 0.62% | 0.62% |
| Jul 2026 | 66.9% | 16.4% | 10% | 3.2% | 1.1% | 0.97% | 0.8% | 0.65% |
| Aug 2026 | 59.7% | 21.8% | 11.6% | 2.9% | 1.1% | 1.2% | 0.87% | 0.87% |
| Sep 2026 | 66.1% | 16.2% | 11.7% | 2.6% | 1% | 0.96% | 0.79% | 0.64% |
How has the Drupal and Ghost comparison changed over the last 12 months?
3 findings
- Drupal was ahead of Ghost in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drupal’s share of searches among news publishing platforms worldwide moved from 67% to 66.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 12 months ending September 2026, Ghost’s share of searches among news publishing platforms worldwide moved from 7.9% to 11.7%, and its estimated monthly branded searches moved from 10.6K to 10.7K.
How did search popularity change for news publishing platforms worldwide in September 2026?
1 change
In September 2026, Drupal gained share of searches among news publishing platforms worldwide, from 59.7% to 66.1%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Drupal’s and Ghost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among news publishing platforms
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