Brandwave

Ghost vs WordPress VIP:Which is more popular?

In September 2026, Ghost had more branded searches than WordPress VIP among news publishing platforms worldwide. Ghost had about 10,700 branded searches, while WordPress VIP had 2,400. Ghost made up 11.7% of all news publishing platform searches we track, and WordPress VIP accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about news publishing platforms, Ghost appeared in four of the five answers and WordPress VIP in three. WordPress VIP was mentioned before Ghost in two out of three answers.

Among news publishing platforms worldwide in September 2026

Who do people search for more?

Ghost, about 4 searches for every 1 for WordPress VIP

Ghost 10.7K searchesWordPress VIP 2.4K searches

Who does AI mention more?

Ghost, mentioned in 4 of 5 answers, WordPress VIP in 3

Ghost in 4 of 5WordPress VIP in 3 of 5

Who does AI recommend more?

WordPress VIP, named ahead of Ghost in 2 of 3 answers

WordPress VIP first in 2Ghost first in 1

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Top news publishing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ghost was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WordPress VIP was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WordPress VIP was listed before Ghost in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ghost1st
  2. WordPress VIP2nd
  3. Newspack3rd
  4. Drupal4th
  5. Arc XP5th
  6. Sophi–
  7. Quintype–
  8. Pugpig–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ghost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WordPress VIP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Newspack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Drupal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc XP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quintype0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pugpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about news publishing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ghost or WordPress VIP more popular in search?

This chart shows how often people search Google for Ghost and WordPress VIP by name. Each line represents a brand's share of searches for all eight news publishing platforms we track, month by month, from English-language searches worldwide.

Ghost and WordPress VIP among news publishing platforms worldwide, by month

Share of searches by month for Ghost, WordPress VIP. The figures are in the table below the chart.

View monthly share of searches table
MonthDrupalSophiGhostWordPress VIPArc XPQuintypePugpigNewspack
Oct 202567%20.1%7.9%2.1%0.89%0.96%0.53%0.53%
Nov 202562.8%23%8.9%2%1.2%0.85%0.61%0.61%
Dec 202564%19.2%10.8%2.5%1%1.1%0.76%0.62%
Jan 202667.8%16.6%10%2.2%1%0.81%0.92%0.66%
Feb 202669.6%13.9%10%2.7%1.4%0.83%0.83%0.68%
Mar 202666.7%16.3%11.2%2.6%1.1%0.65%0.65%0.65%
Apr 202662.1%18.6%13.5%2.5%1.2%0.74%0.61%0.74%
May 202667%16.4%11.5%2.2%1%0.8%0.53%0.65%
Jun 202663.3%18.9%11.2%3%1.3%1%0.62%0.62%
Jul 202666.9%16.4%10%3.2%1.1%0.97%0.8%0.65%
Aug 202659.7%21.8%11.6%2.9%1.1%1.2%0.87%0.87%
Sep 202666.1%16.2%11.7%2.6%1%0.96%0.79%0.64%

How has the Ghost and WordPress VIP comparison changed over the last 12 months?

3 findings

How did search popularity change for news publishing platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for WordPress VIP worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Ghost’s and WordPress VIP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghost

10 branded search terms

  • ghost blog platform
  • ghost blogging platform
  • Ghost CMS
  • ghost cms docker
  • ghost cms github
  • ghost cms themes
  • ghost headless cms
  • ghost io
  • ghost wordpress
  • ghost.io

WordPress VIP

1 branded search term

  • wordpressvip

How the Brand Demand Index is measured

Other head-to-heads among news publishing platforms

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