Blogger vs Ghost:Which is more popular by branded search?
In August 2026, Ghost had more branded searches than Blogger among blog hosting platforms worldwide. Ghost was estimated to have 21.2K branded searches compared to Blogger’s 170, and held a 0.36% Share of Search versus Blogger’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blogger or Ghost?
Compare the platforms used to host and publish a blog. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ghost, Blogger. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | WordPress | Squarespace | Ghost | Blogger |
|---|---|---|---|---|---|
| Oct 2025 | 49% | 30.8% | 19.9% | 0.33% | <0.01% |
| Nov 2025 | 53.6% | 28.1% | 18% | 0.33% | <0.01% |
| Dec 2025 | 49.3% | 30.8% | 19.5% | 0.36% | <0.01% |
| Jan 2026 | 51.8% | 27.1% | 20.8% | 0.34% | 0.01% |
| Feb 2026 | 52.5% | 26.6% | 20.5% | 0.34% | <0.01% |
| Mar 2026 | 50.9% | 25.3% | 23.5% | 0.34% | <0.01% |
| Apr 2026 | 52.1% | 26.9% | 20.6% | 0.36% | <0.01% |
| May 2026 | 54.8% | 23% | 21.8% | 0.38% | <0.01% |
| Jun 2026 | 49.9% | 25.3% | 24.4% | 0.35% | <0.01% |
| Jul 2026 | 51.6% | 22.2% | 25.8% | 0.34% | <0.01% |
| Aug 2026 | 53.6% | 23.8% | 22.2% | 0.36% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Blogger and Ghost comparison changed over the last 12 months?
3 findings
- Ghost was ahead of Blogger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blogger’s estimated Share of Search among blog hosting platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among blog hosting platforms worldwide moved from 0.33% to 0.36%, and its estimated monthly branded searches moved from 25.5K to 21.2K.
How did search popularity change for blog hosting platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Blogger’s and Ghost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blogger
1 branded search term
- blogger platform
Ghost
19 branded search terms
- ghost blog
- ghost blog platform
- ghost blogging platform
- Ghost CMS
- ghost cms docker
- ghost cms github
- ghost cms open source
- ghost cms pricing
- ghost cms themes
- ghost headless cms
- ghost io
- ghost newsletter
- ghost newsletter platform
- ghost org
- ghost publishing platform
- ghost website builder
- ghost wordpress
- ghost.io
- ghost.org
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.