Brandwave

How popular isBlogger in search?

In August 2026, there were an estimated 170 branded searches for Blogger worldwide which is down 34.6% over the last 11 months. Blogger holds <0.01% estimated Share of Search among blog hosting platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wix53.6%
  2. WordPress23.8%
  3. Squarespace22.2%
  4. Ghost0.36%
  5. Blogger<0.01%
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Which blog hosting platforms compete with Blogger?

Blogger against blog hosting platforms worldwide, by month

Share of Search by month for Wix, WordPress, Squarespace, Blogger. The figures are in the table below the chart.

View monthly share of search table
MonthWixWordPressSquarespaceGhostBlogger
Oct 202549%30.8%19.9%0.33%<0.01%
Nov 202553.6%28.1%18%0.33%<0.01%
Dec 202549.3%30.8%19.5%0.36%<0.01%
Jan 202651.8%27.1%20.8%0.34%0.01%
Feb 202652.5%26.6%20.5%0.34%<0.01%
Mar 202650.9%25.3%23.5%0.34%<0.01%
Apr 202652.1%26.9%20.6%0.36%<0.01%
May 202654.8%23%21.8%0.38%<0.01%
Jun 202649.9%25.3%24.4%0.35%<0.01%
Jul 202651.6%22.2%25.8%0.34%<0.01%
Aug 202653.6%23.8%22.2%0.36%<0.01%
Sep 2026—————

  1. 1.Wix

    53.6%

    Held 1st. 3.1M estimated branded searches, -2.5% vs prior month. Share +2 points.

  2. 2.WordPress

    23.8%

    Moved from 3rd to 2nd. 1.4M estimated branded searches, +0.65% vs prior month. Share +1.6 points.

  3. 3.Squarespace

    22.2%

    Moved from 2nd to 3rd. 1.3M estimated branded searches, -19.3% vs prior month. Share -3.6 points.

  4. 4.Ghost

    0.36%

    Held 4th. 21.2K estimated branded searches, +0.33% vs prior month. Share 0 points.

  5. 5.Blogger

    <0.01%

    Held 5th. 170 estimated branded searches, -56.4% vs prior month. Share 0 points.

Compare search popularity between Blogger and its closest rivals

How has branded search demand for Blogger changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Blogger worldwide fell from 260 to 170.
  • Across the 11 months ending August 2026, Blogger’s estimated Share of Search among blog hosting platforms worldwide held steady at <0.01%.

How did search popularity change for blog hosting platforms worldwide in August 2026?

  1. In August 2026, WordPress overtook Squarespace to rank 2nd among blog hosting platforms worldwide, at 23.8%.

  2. In August 2026, Wix gained estimated Share of Search among blog hosting platforms worldwide, from 51.6% to 53.6%.

  3. In August 2026, Squarespace lost estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 22.2%.

  4. Estimated monthly branded searches for Blogger worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

  5. Estimated monthly branded searches for Ghost worldwide fell 17% over 11 measured months, from 25.5K to 21.2K in August 2026.

How is Blogger measured?

Brandwave collects information about searches that people make online using Blogger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • blogger platform

Do you work for Blogger? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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