Blogger vs Squarespace:Which is more popular by branded search?
In August 2026, Squarespace had more branded searches than Blogger among blog hosting platforms worldwide. Squarespace was estimated to have 1.3M branded searches compared to Blogger’s 170, and held a 22.2% Share of Search versus Blogger’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blogger or Squarespace?
Compare the platforms used to host and publish a blog. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Squarespace, Blogger. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | WordPress | Squarespace | Ghost | Blogger |
|---|---|---|---|---|---|
| Oct 2025 | 49% | 30.8% | 19.9% | 0.33% | <0.01% |
| Nov 2025 | 53.6% | 28.1% | 18% | 0.33% | <0.01% |
| Dec 2025 | 49.3% | 30.8% | 19.5% | 0.36% | <0.01% |
| Jan 2026 | 51.8% | 27.1% | 20.8% | 0.34% | 0.01% |
| Feb 2026 | 52.5% | 26.6% | 20.5% | 0.34% | <0.01% |
| Mar 2026 | 50.9% | 25.3% | 23.5% | 0.34% | <0.01% |
| Apr 2026 | 52.1% | 26.9% | 20.6% | 0.36% | <0.01% |
| May 2026 | 54.8% | 23% | 21.8% | 0.38% | <0.01% |
| Jun 2026 | 49.9% | 25.3% | 24.4% | 0.35% | <0.01% |
| Jul 2026 | 51.6% | 22.2% | 25.8% | 0.34% | <0.01% |
| Aug 2026 | 53.6% | 23.8% | 22.2% | 0.36% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Blogger and Squarespace comparison changed over the last 12 months?
3 findings
- Squarespace was ahead of Blogger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blogger’s estimated Share of Search among blog hosting platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among blog hosting platforms worldwide moved from 19.9% to 22.2%, and its estimated monthly branded searches moved from 1.5M to 1.3M.
How did search popularity change for blog hosting platforms worldwide in August 2026?
3 changes
In August 2026, WordPress overtook Squarespace to rank 2nd among blog hosting platforms worldwide, at 23.8%.
In August 2026, Squarespace lost estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 22.2%.
Estimated monthly branded searches for Blogger worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blogger’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blogger
1 branded search term
- blogger platform
Squarespace
3 branded search terms
- squarespace
- squarespace website
- squarespace website builder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.