Blogger vs Substack:Which is more popular?
In September 2026, Substack had more branded searches than Blogger among blog hosting platforms worldwide. Substack had about 2.3 million branded searches, while Blogger had 2.2 million. Substack made up 22.7% of all blog hosting platform searches we track, and Blogger accounted for 22.1%. When we asked ChatGPT and Google AI Overviews about blog hosting platforms, Substack appeared in all five answers and Blogger in three. Substack was mentioned before Blogger in three out of five answers.
Who do people search for more?
Substack and Blogger are searched for about as often as each other.
Who does AI mention more?
Substack, mentioned in every answer we collected
Who does AI recommend more?
Substack, named ahead of Blogger in 3 of 5 answers
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Top blog hosting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Substack appeared in all five answers. Blogger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Substack was listed before Blogger in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Substack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ghost5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blogger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Squarespace3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answersMedium3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about blog hosting platforms
5 answers
Asked ChatGPT
“Which blog hosting platform should I use?”
Asked ChatGPT
“What are the best blog hosting platforms?”
Asked ChatGPT
“What's the best blog hosting platform for a simple blog?”
Searched Google, AI Overview
“best blog platform”
Searched Google, AI Overview
“blog hosting service”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Blogger or Substack more popular in search?
This chart shows how often people search Google for Blogger and Substack by name. Each line represents a brand's share of searches for all seven blog hosting platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Substack, Blogger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wix | Substack | Blogger | Squarespace | WordPress | Medium | Ghost |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 11.2% | 24.3% | 13.3% | 19.9% | 0.54% | 0.18% |
| Nov 2025 | 34.2% | 12.5% | 22.3% | 12.1% | 18.2% | 0.5% | 0.18% |
| Dec 2025 | 30.4% | 16.5% | 19.6% | 13.1% | 19.6% | 0.53% | 0.2% |
| Jan 2026 | 32.6% | 17.9% | 17.3% | 14.2% | 17.3% | 0.57% | 0.18% |
| Feb 2026 | 33.7% | 15.2% | 17.9% | 14.7% | 17.9% | 0.49% | 0.18% |
| Mar 2026 | 31.7% | 17.2% | 16.8% | 16.8% | 16.8% | 0.46% | 0.19% |
| Apr 2026 | 32.6% | 17.7% | 17.4% | 14.2% | 17.4% | 0.47% | 0.2% |
| May 2026 | 33.7% | 18.3% | 17.9% | 14.7% | 14.7% | 0.54% | 0.2% |
| Jun 2026 | 29.4% | 19.8% | 19% | 15.6% | 15.6% | 0.58% | 0.18% |
| Jul 2026 | 30.1% | 20.3% | 19.6% | 16.1% | 13.1% | 0.67% | 0.17% |
| Aug 2026 | 29.7% | 24.5% | 19.3% | 12.9% | 12.9% | 0.59% | 0.17% |
| Sep 2026 | 27.8% | 22.7% | 22.1% | 14.8% | 12% | 0.46% | 0.16% |
How has the Blogger and Substack comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Substack took it in January 2026, Blogger took it in February 2026, Substack took it in March 2026.
- Across the 12 months ending September 2026, Blogger’s share of searches among blog hosting platforms worldwide moved from 24.3% to 22.1%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Substack’s share of searches among blog hosting platforms worldwide moved from 11.2% to 22.7%, and its estimated monthly branded searches moved from 1.3M to 2.3M.
How did search popularity change for blog hosting platforms worldwide in September 2026?
2 changes
In September 2026, Blogger gained share of searches among blog hosting platforms worldwide, from 19.3% to 22.1%.
In September 2026, Substack lost share of searches among blog hosting platforms worldwide, from 24.5% to 22.7%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Blogger’s and Substack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among blog hosting platforms
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