Digital publishing paywall platforms:Which brands are most popular in search?
In August 2026, Poool was the most searched among digital publishing paywall platforms worldwide, with an estimated 6.7K branded searches and 47.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Poool47.7%
Zephr36.9%
Piano7.8%
Pelcro6.3%
Leaky Paywall1.2%
Follow digital publishing paywall platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare services and tools used to manage paywalls and digital publishing subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Poool, Zephr, Piano, Pelcro. The figures are in the table below the chart.
View monthly share of search table
| Month | Poool | Zephr | Piano | Pelcro | Leaky Paywall |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 38.4% | 10.6% | 9.4% | 1.9% |
| Nov 2025 | 37.7% | 43.6% | 10% | 6.9% | 1.8% |
| Dec 2025 | 41.6% | 39.1% | 11% | 6.7% | 1.6% |
| Jan 2026 | 43.8% | 40.2% | 9.5% | 4.8% | 1.7% |
| Feb 2026 | 41.9% | 40.4% | 9% | 6.8% | 2% |
| Mar 2026 | 43.3% | 39% | 9.5% | 6.5% | 1.7% |
| Apr 2026 | 47.7% | 35.8% | 8.4% | 6.3% | 1.8% |
| May 2026 | 51.6% | 31.8% | 9.6% | 5.6% | 1.3% |
| Jun 2026 | 45.8% | 41.3% | 6.8% | 5% | 1.2% |
| Jul 2026 | 52.9% | 32.7% | 7.6% | 5.7% | 1.1% |
| Aug 2026 | 47.7% | 36.9% | 7.8% | 6.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.7% | 6.7K | -18.3% | -5.2 points | |
| 2, held 2nd | 36.9% | 5.2K | +2.4% | +4.2 points | |
| 3, held 3rd | 7.8% | 1.1K | -6.8% | +0.2 points | |
| 4, held 4th | 6.3% | 890 | 0% | +0.6 points | |
| 5, held 5th | 1.2% | 170 | 0% | +0.1 points |
1.
Poool47.7%
held 1st · 6.7K estimated branded searches · -18.3% vs prior month · -5.2 points
2.
Zephr36.9%
held 2nd · 5.2K estimated branded searches · +2.4% vs prior month · +4.2 points
3.
Piano7.8%
held 3rd · 1.1K estimated branded searches · -6.8% vs prior month · +0.2 points
4.
Pelcro6.3%
held 4th · 890 estimated branded searches · 0% vs prior month · +0.6 points
1.2%
held 5th · 170 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among digital publishing paywall platforms worldwide?
5 brands
In August 2026, Poool was the most searched among digital publishing paywall platforms worldwide, with an estimated 6.7K branded searches and 47.7% estimated Share of Search within this set. Zephr is in 2nd place, 10.8 percentage points behind at 36.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Poool | 39.6% → 47.7% | 52.9%Jul 2026 | 37.7%Nov 2025 | 1st |
| Zephr | 38.4% → 36.9% | 43.6%Nov 2025 | 31.8%May 2026 | 2nd |
| Piano | 10.6% → 7.8% | 11%Dec 2025 | 6.8%Jun 2026 | 3rd |
| Pelcro | 9.4% → 6.3% | 9.4%Oct 2025 | 4.8%Jan 2026 | 4th |
| Leaky Paywall | 1.9% → 1.2% | 2%Feb 2026 | 1.1%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Poool’s estimated Share of Search among digital publishing paywall platforms worldwide increased from 39.6% to 47.7%.
- Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 38.4% to 36.9%.
- Across the 11 months ending August 2026, Piano’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 10.6% to 7.8%.
- Across the 11 months ending August 2026, Pelcro’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 9.4% to 6.3%.
- Across the 11 months ending August 2026, Leaky Paywall’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 1.9% to 1.2%.
- Across the 11 months ending August 2026, Poool’s estimated Share of Search among digital publishing paywall platforms worldwide peaked at 52.9% in July 2026 and was lowest at 37.7% in November 2025.
- Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide peaked at 43.6% in November 2025 and was lowest at 31.8% in May 2026.
- Across the 11 months ending August 2026, Piano’s estimated Share of Search among digital publishing paywall platforms worldwide peaked at 11% in December 2025 and was lowest at 6.8% in June 2026.
- Across the 11 months ending August 2026, Pelcro’s estimated Share of Search among digital publishing paywall platforms worldwide peaked at 9.4% in October 2025 and was lowest at 4.8% in January 2026.
How did search popularity change for digital publishing paywall platforms worldwide in August 2026?
5 changes
In August 2026, Zephr gained estimated Share of Search among digital publishing paywall platforms worldwide, from 32.7% to 36.9%.
In August 2026, Pelcro gained estimated Share of Search among digital publishing paywall platforms worldwide, from 5.7% to 6.3%.
In August 2026, Poool lost estimated Share of Search among digital publishing paywall platforms worldwide, from 52.9% to 47.7%.
Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
Estimated monthly branded searches for Piano worldwide fell 25.7% over 11 measured months, from 1.5K to 1.1K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.