Poool vs Zephr:Which is more popular by branded search?
In August 2026, Poool had more branded searches than Zephr among digital publishing paywall platforms worldwide. Poool was estimated to have 6.7K branded searches compared to Zephr’s 5.2K, and held a 47.7% Share of Search versus Zephr’s 36.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Poool vs Zephr and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Poool or Zephr?
Compare services and tools used to manage paywalls and digital publishing subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Poool, Zephr. The figures are in the table below the chart.
View monthly share of search table
| Month | Poool | Zephr | Piano | Pelcro | Leaky Paywall |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 38.4% | 10.6% | 9.4% | 1.9% |
| Nov 2025 | 37.7% | 43.6% | 10% | 6.9% | 1.8% |
| Dec 2025 | 41.6% | 39.1% | 11% | 6.7% | 1.6% |
| Jan 2026 | 43.8% | 40.2% | 9.5% | 4.8% | 1.7% |
| Feb 2026 | 41.9% | 40.4% | 9% | 6.8% | 2% |
| Mar 2026 | 43.3% | 39% | 9.5% | 6.5% | 1.7% |
| Apr 2026 | 47.7% | 35.8% | 8.4% | 6.3% | 1.8% |
| May 2026 | 51.6% | 31.8% | 9.6% | 5.6% | 1.3% |
| Jun 2026 | 45.8% | 41.3% | 6.8% | 5% | 1.2% |
| Jul 2026 | 52.9% | 32.7% | 7.6% | 5.7% | 1.1% |
| Aug 2026 | 47.7% | 36.9% | 7.8% | 6.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Poool and Zephr comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Zephr took it in November 2025, Poool took it in December 2025.
- Across the 11 months ending August 2026, Poool’s estimated Share of Search among digital publishing paywall platforms worldwide moved from 39.6% to 47.7%, and its estimated monthly branded searches moved from 5.5K to 6.7K.
- Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide moved from 38.4% to 36.9%, and its estimated monthly branded searches moved from 5.3K to 5.2K.
How did search popularity change for digital publishing paywall platforms worldwide in August 2026?
2 changes
In August 2026, Zephr gained estimated Share of Search among digital publishing paywall platforms worldwide, from 32.7% to 36.9%.
In August 2026, Poool lost estimated Share of Search among digital publishing paywall platforms worldwide, from 52.9% to 47.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Poool’s and Zephr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.