How popular isZephr in search?
In August 2026, there were an estimated 5.2K branded searches for Zephr worldwide which held steady over the last 11 months. Zephr holds 36.9% estimated Share of Search among digital publishing paywall platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Poool47.7%
Zephr36.9%
Piano7.8%
Pelcro6.3%
Leaky Paywall1.2%
Follow Zephr and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which digital publishing paywall platforms compete with Zephr?
Share of Search by month for Poool, Zephr, Piano, Pelcro. The figures are in the table below the chart.
View monthly share of search table
| Month | Poool | Zephr | Piano | Pelcro | Leaky Paywall |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 38.4% | 10.6% | 9.4% | 1.9% |
| Nov 2025 | 37.7% | 43.6% | 10% | 6.9% | 1.8% |
| Dec 2025 | 41.6% | 39.1% | 11% | 6.7% | 1.6% |
| Jan 2026 | 43.8% | 40.2% | 9.5% | 4.8% | 1.7% |
| Feb 2026 | 41.9% | 40.4% | 9% | 6.8% | 2% |
| Mar 2026 | 43.3% | 39% | 9.5% | 6.5% | 1.7% |
| Apr 2026 | 47.7% | 35.8% | 8.4% | 6.3% | 1.8% |
| May 2026 | 51.6% | 31.8% | 9.6% | 5.6% | 1.3% |
| Jun 2026 | 45.8% | 41.3% | 6.8% | 5% | 1.2% |
| Jul 2026 | 52.9% | 32.7% | 7.6% | 5.7% | 1.1% |
| Aug 2026 | 47.7% | 36.9% | 7.8% | 6.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.7% | 6.7K | -18.3% | -5.2 points | |
| 2, held 2nd | 36.9% | 5.2K | +2.4% | +4.2 points | |
| 3, held 3rd | 7.8% | 1.1K | -6.8% | +0.2 points | |
| 4, held 4th | 6.3% | 890 | 0% | +0.6 points | |
| 5, held 5th | 1.2% | 170 | 0% | +0.1 points |
1.
Poool47.7%
held 1st · 6.7K estimated branded searches · -18.3% vs prior month · -5.2 points
2.
Zephr36.9%
held 2nd · 5.2K estimated branded searches · +2.4% vs prior month · +4.2 points
3.
Piano7.8%
held 3rd · 1.1K estimated branded searches · -6.8% vs prior month · +0.2 points
4.
Pelcro6.3%
held 4th · 890 estimated branded searches · 0% vs prior month · +0.6 points
1.2%
held 5th · 170 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Zephr and its closest rivals
How has branded search demand for Zephr changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zephr worldwide held steady, from 5.3K to 5.2K.
- Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 38.4% to 36.9%.
- Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide peaked at 43.6% in November 2025 and was lowest at 31.8% in May 2026.
How did search popularity change for digital publishing paywall platforms worldwide in August 2026?
5 changes
In August 2026, Zephr gained estimated Share of Search among digital publishing paywall platforms worldwide, from 32.7% to 36.9%.
In August 2026, Pelcro gained estimated Share of Search among digital publishing paywall platforms worldwide, from 5.7% to 6.3%.
In August 2026, Poool lost estimated Share of Search among digital publishing paywall platforms worldwide, from 52.9% to 47.7%.
Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
Estimated monthly branded searches for Piano worldwide fell 25.7% over 11 measured months, from 1.5K to 1.1K in August 2026.
How is Zephr measured?
Brandwave collects information about searches that people make online using Zephr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- zephr
- zephr app
- zephr paywall
- zephr software
Who owns Zephr?
Zephr is owned by Zuora. Brandwave also tracks Zuora, owned by the same company, worldwide.
Do you work for Zephr? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zephr your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.