Piano vs Zephr:Which is more popular by branded search?
In August 2026, Zephr had more branded searches than Piano among digital publishing paywall platforms worldwide. Zephr was estimated to have 5.2K branded searches compared to Piano’s 1.1K, and held a 36.9% Share of Search versus Piano’s 7.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Piano or Zephr?
Compare services and tools used to manage paywalls and digital publishing subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zephr, Piano. The figures are in the table below the chart.
View monthly share of search table
| Month | Poool | Zephr | Piano | Pelcro | Leaky Paywall |
|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 38.4% | 10.6% | 9.4% | 1.9% |
| Nov 2025 | 37.7% | 43.6% | 10% | 6.9% | 1.8% |
| Dec 2025 | 41.6% | 39.1% | 11% | 6.7% | 1.6% |
| Jan 2026 | 43.8% | 40.2% | 9.5% | 4.8% | 1.7% |
| Feb 2026 | 41.9% | 40.4% | 9% | 6.8% | 2% |
| Mar 2026 | 43.3% | 39% | 9.5% | 6.5% | 1.7% |
| Apr 2026 | 47.7% | 35.8% | 8.4% | 6.3% | 1.8% |
| May 2026 | 51.6% | 31.8% | 9.6% | 5.6% | 1.3% |
| Jun 2026 | 45.8% | 41.3% | 6.8% | 5% | 1.2% |
| Jul 2026 | 52.9% | 32.7% | 7.6% | 5.7% | 1.1% |
| Aug 2026 | 47.7% | 36.9% | 7.8% | 6.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Piano and Zephr comparison changed over the last 12 months?
3 findings
- Zephr was ahead of Piano in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Piano’s estimated Share of Search among digital publishing paywall platforms worldwide moved from 10.6% to 7.8%, and its estimated monthly branded searches moved from 1.5K to 1.1K.
- Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide moved from 38.4% to 36.9%, and its estimated monthly branded searches moved from 5.3K to 5.2K.
How did search popularity change for digital publishing paywall platforms worldwide in August 2026?
2 changes
In August 2026, Zephr gained estimated Share of Search among digital publishing paywall platforms worldwide, from 32.7% to 36.9%.
Estimated monthly branded searches for Piano worldwide fell 25.7% over 11 measured months, from 1.5K to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Piano’s and Zephr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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