Ghost vs Mailchimp:Which is more popular by branded search?
In August 2026, Mailchimp had more branded searches than Ghost among newsletter platforms worldwide. Mailchimp was estimated to have 1.1M branded searches compared to Ghost’s 21.2K, and held a 26.9% Share of Search versus Ghost’s 0.54%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Ghost or Mailchimp?
Compare platforms for publishing, sending, and monetising email newsletters, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mailchimp, Ghost. The figures are in the table below the chart.
View monthly share of search table
| Month | Substack | Mailchimp | MailerLite | beehiiv | Kit | Ghost | Buttondown |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 46.1% | 7.6% | 2.1% | 2.2% | 0.75% | 0.01% |
| Nov 2025 | 41.5% | 46.2% | 7.6% | 2.1% | 1.9% | 0.68% | 0.01% |
| Dec 2025 | 51.2% | 38.2% | 6.3% | 1.7% | 1.9% | 0.68% | 0.01% |
| Jan 2026 | 51.1% | 38.3% | 6.3% | 2.1% | 1.6% | 0.6% | 0.02% |
| Feb 2026 | 50.2% | 37.8% | 7.4% | 2.5% | 1.5% | 0.73% | 0.02% |
| Mar 2026 | 50.4% | 38.7% | 6.4% | 2.5% | 1.3% | 0.66% | 0.02% |
| Apr 2026 | 50.6% | 38.5% | 6.3% | 2.5% | 1.3% | 0.67% | 0.02% |
| May 2026 | 54.5% | 34.2% | 6.9% | 2.3% | 1.3% | 0.73% | 0.02% |
| Jun 2026 | 54.9% | 34% | 6.8% | 2.2% | 1.4% | 0.59% | 0.02% |
| Jul 2026 | 57.7% | 31% | 7.1% | 2.3% | 1.2% | 0.59% | 0.02% |
| Aug 2026 | 64.1% | 26.9% | 5.4% | 1.8% | 1.2% | 0.54% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Ghost and Mailchimp comparison changed over the last 12 months?
3 findings
- Mailchimp was ahead of Ghost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among newsletter platforms worldwide moved from 0.75% to 0.54%, and its estimated monthly branded searches moved from 25.5K to 21.2K.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among newsletter platforms worldwide moved from 46.1% to 26.9%, and its estimated monthly branded searches moved from 1.6M to 1.1M.
How did search popularity change for newsletter platforms worldwide in August 2026?
2 changes
In August 2026, Mailchimp lost estimated Share of Search among newsletter platforms worldwide, from 31% to 26.9%.
Estimated monthly branded searches for Ghost worldwide fell 17% over 11 measured months, from 25.5K to 21.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ghost’s and Mailchimp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ghost
19 branded search terms
- ghost blog
- ghost blog platform
- ghost blogging platform
- Ghost CMS
- ghost cms docker
- ghost cms github
- ghost cms open source
- ghost cms pricing
- ghost cms themes
- ghost headless cms
- ghost io
- ghost newsletter
- ghost newsletter platform
- ghost org
- ghost publishing platform
- ghost website builder
- ghost wordpress
- ghost.io
- ghost.org
Mailchimp
21 branded search terms
- email marketing mailchimp
- free mailchimp
- intuit mailchimp
- Mailchimp
- mailchimp app
- mailchimp com
- mailchimp email
- mailchimp email marketing
- mailchimp email templates
- mailchimp free
- mailchimp free plan
- mailchimp marketing
- mailchimp newsletter
- mailchimp newsletter template
- mailchimp price
- mailchimp pricing
- mailchimp template
- mailchimp templates
- mailchimp website
- mailchimp.com
- what is mailchimp
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.