Contentful vs WordPress:Which is more popular by branded search?
In August 2026, WordPress had more branded searches than Contentful among content management systems worldwide. WordPress was estimated to have 1.4M branded searches compared to Contentful’s 47K, and held an 89.6% Share of Search versus Contentful’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Contentful or WordPress?
Compare the systems websites publish content through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WordPress, Contentful. The figures are in the table below the chart.
View monthly share of search table
| Month | WordPress | Drupal | Contentful | Joomla | Sanity |
|---|---|---|---|---|---|
| Oct 2025 | 90.5% | 3.4% | 2.5% | 2.8% | 0.72% |
| Nov 2025 | 90.6% | 3.4% | 2.5% | 2.8% | 0.75% |
| Dec 2025 | 91.1% | 2.8% | 2.5% | 2.8% | 0.75% |
| Jan 2026 | 90.1% | 3.3% | 3% | 2.7% | 0.9% |
| Feb 2026 | 90.3% | 3.3% | 2.6% | 2.7% | 1.1% |
| Mar 2026 | 89.1% | 3.3% | 3.1% | 3.3% | 1.3% |
| Apr 2026 | 90.6% | 2.7% | 2.6% | 2.7% | 1.3% |
| May 2026 | 88.7% | 4% | 3.1% | 2.7% | 1.6% |
| Jun 2026 | 87.7% | 3.2% | 4.4% | 3.2% | 1.5% |
| Jul 2026 | 88.1% | 3.9% | 3.1% | 3.2% | 1.8% |
| Aug 2026 | 89.6% | 3.2% | 3% | 2.6% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Contentful and WordPress comparison changed over the last 12 months?
3 findings
- WordPress was ahead of Contentful in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among content management systems worldwide moved from 2.5% to 3%, and its estimated monthly branded searches moved from 65.8K to 47K.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among content management systems worldwide moved from 90.5% to 89.6%, and its estimated monthly branded searches moved from 2.4M to 1.4M.
How did search popularity change for content management systems worldwide in August 2026?
2 changes
In August 2026, WordPress gained estimated Share of Search among content management systems worldwide, from 88.1% to 89.6%.
In August 2026, Contentful rose from 4th to 3rd among content management systems worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Contentful’s and WordPress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentful
3 branded search terms
- contentful
- contentful cms
- contentful headless cms
WordPress
5 branded search terms
- wordpress
- wordpress cms
- wordpress org
- wordpress website builder
- wordpress.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.