Brandwave

Wix vs WordPress:Which is more popular?

In September 2026, Wix had more branded searches than WordPress among content management systems worldwide. Wix had about 2.8 million branded searches, while WordPress had 1.3 million. Wix made up 58.9% of all content management system searches we track, and WordPress accounted for 26.4%. When we asked ChatGPT and Google AI Overviews about content management systems, WordPress appeared in all five answers and Wix in four. WordPress was mentioned before Wix in every answer.

Among content management systems worldwide in September 2026

Who do people search for more?

Wix, about 2 searches for every 1 for WordPress

Wix 2.8M searchesWordPress 1.3M searches

Who does AI mention more?

WordPress, mentioned in every answer we collected

WordPress in 5 of 5Wix in 4 of 5

Who does AI recommend more?

WordPress, named ahead of Wix in every answer

WordPress first in 5Wix never first

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Top content management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WordPress appeared in all five answers. Wix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. WordPress was listed before Wix in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WordPress1st
  2. Webflow2nd
  3. Wix3rd
  4. Drupal4th
  5. Contentful5th
  6. Sanity6th
  7. Joomla7th
  8. Umbraco–
  9. Sitecore–
  10. TYPO3–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Drupal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sanity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joomla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbraco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TYPO30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Wix or WordPress more popular in search?

This chart shows how often people search Google for Wix and WordPress by name. Each line represents a brand's share of searches for all ten content management systems we track, month by month, from English-language searches worldwide.

Wix and WordPress among content management systems worldwide, by month

Share of searches by month for Wix, WordPress. The figures are in the table below the chart.

View monthly share of searches table
MonthWixWordPressWebflowDrupalContentfulJoomlaUmbracoSanitySitecoreTYPO3
Oct 202553.1%34.8%7.1%1.4%0.93%1.1%0.48%0.28%0.44%0.37%
Nov 202557%30.7%7.7%1.2%0.82%1%0.51%0.26%0.39%0.39%
Dec 202552.4%34.3%8.6%1.1%0.92%1.1%0.46%0.29%0.36%0.36%
Jan 202655.8%30.2%9.2%1.2%0.98%0.98%0.5%0.31%0.39%0.39%
Feb 202656.7%31%7.7%1.2%0.82%1%0.43%0.37%0.4%0.39%
Mar 202656.4%30.8%7.6%1.2%0.99%1.2%0.51%0.45%0.39%0.39%
Apr 202656.9%30.9%7.7%1%0.82%1%0.43%0.46%0.4%0.33%
May 202661.1%27.4%6.8%1.3%0.88%0.88%0.46%0.49%0.35%0.34%
Jun 202656.1%30.5%7.6%1.2%1.5%1.2%0.51%0.55%0.47%0.38%
Jul 202660.8%27.2%6.8%1.3%0.88%1.1%0.47%0.58%0.43%0.41%
Aug 202661.1%27.6%6.7%1.1%0.88%0.88%0.54%0.49%0.42%0.34%
Sep 202658.9%26.4%9.6%1.3%1%1%0.54%0.47%0.41%0.4%

How has the Wix and WordPress comparison changed over the last 12 months?

3 findings
  • Wix was ahead of WordPress in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Wix’s share of searches among content management systems worldwide moved from 53.1% to 58.9%, and its estimated monthly branded searches moved from 3.5M to 2.8M.
  • Across the 12 months ending September 2026, WordPress’ share of searches among content management systems worldwide moved from 34.8% to 26.4%, and its estimated monthly branded searches moved from 2.3M to 1.3M.

How did search popularity change for content management systems worldwide in September 2026?

2 changes

  1. In September 2026, Wix lost share of searches among content management systems worldwide, from 61.1% to 58.9%.

  2. In September 2026, WordPress lost share of searches among content management systems worldwide, from 27.6% to 26.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Wix’s and WordPress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Wix

2 branded search terms

  • wix
  • wix studio

WordPress

2 branded search terms

  • wordpress
  • wordpress cms

How the Brand Demand Index is measured

Other head-to-heads among content management systems

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