Webflow vs WordPress:Which is more popular?
In September 2026, WordPress had more branded searches than Webflow among content management systems worldwide. WordPress had about 1.3 million branded searches, while Webflow had 461,000. WordPress made up 26.4% of all content management system searches we track, and Webflow accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about content management systems, WordPress appeared in all five answers and Webflow in four. WordPress was mentioned before Webflow in every answer.
Who do people search for more?
WordPress, about 3 searches for every 1 for Webflow
Who does AI mention more?
WordPress, mentioned in every answer we collected
Who does AI recommend more?
WordPress, named ahead of Webflow in every answer
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Top content management systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WordPress appeared in all five answers. Webflow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WordPress was listed before Webflow in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Drupal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Webflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sanity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Contentful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Joomla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Umbraco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TYPO30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about content management systems
5 answers
Asked ChatGPT
“Which content management system should I use?”
Asked ChatGPT
“What are the best content management systems?”
Asked ChatGPT
“What's the best content management system for a website?”
Searched Google, AI Overview
“cms platform”
Searched Google, AI Overview
“best cms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Webflow or WordPress more popular in search?
This chart shows how often people search Google for Webflow and WordPress by name. Each line represents a brand's share of searches for all ten content management systems we track, month by month, from English-language searches worldwide.
Share of searches by month for WordPress, Webflow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wix | WordPress | Webflow | Drupal | Contentful | Joomla | Umbraco | Sanity | Sitecore | TYPO3 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 34.8% | 7.1% | 1.4% | 0.93% | 1.1% | 0.48% | 0.28% | 0.44% | 0.37% |
| Nov 2025 | 57% | 30.7% | 7.7% | 1.2% | 0.82% | 1% | 0.51% | 0.26% | 0.39% | 0.39% |
| Dec 2025 | 52.4% | 34.3% | 8.6% | 1.1% | 0.92% | 1.1% | 0.46% | 0.29% | 0.36% | 0.36% |
| Jan 2026 | 55.8% | 30.2% | 9.2% | 1.2% | 0.98% | 0.98% | 0.5% | 0.31% | 0.39% | 0.39% |
| Feb 2026 | 56.7% | 31% | 7.7% | 1.2% | 0.82% | 1% | 0.43% | 0.37% | 0.4% | 0.39% |
| Mar 2026 | 56.4% | 30.8% | 7.6% | 1.2% | 0.99% | 1.2% | 0.51% | 0.45% | 0.39% | 0.39% |
| Apr 2026 | 56.9% | 30.9% | 7.7% | 1% | 0.82% | 1% | 0.43% | 0.46% | 0.4% | 0.33% |
| May 2026 | 61.1% | 27.4% | 6.8% | 1.3% | 0.88% | 0.88% | 0.46% | 0.49% | 0.35% | 0.34% |
| Jun 2026 | 56.1% | 30.5% | 7.6% | 1.2% | 1.5% | 1.2% | 0.51% | 0.55% | 0.47% | 0.38% |
| Jul 2026 | 60.8% | 27.2% | 6.8% | 1.3% | 0.88% | 1.1% | 0.47% | 0.58% | 0.43% | 0.41% |
| Aug 2026 | 61.1% | 27.6% | 6.7% | 1.1% | 0.88% | 0.88% | 0.54% | 0.49% | 0.42% | 0.34% |
| Sep 2026 | 58.9% | 26.4% | 9.6% | 1.3% | 1% | 1% | 0.54% | 0.47% | 0.41% | 0.4% |
How has the Webflow and WordPress comparison changed over the last 12 months?
3 findings
- WordPress was ahead of Webflow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Webflow’s share of searches among content management systems worldwide moved from 7.1% to 9.6%, and its estimated monthly branded searches moved from 466K to 461K.
- Across the 12 months ending September 2026, WordPress’ share of searches among content management systems worldwide moved from 34.8% to 26.4%, and its estimated monthly branded searches moved from 2.3M to 1.3M.
How did search popularity change for content management systems worldwide in September 2026?
2 changes
In September 2026, Webflow gained share of searches among content management systems worldwide, from 6.7% to 9.6%.
In September 2026, WordPress lost share of searches among content management systems worldwide, from 27.6% to 26.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Webflow’s and WordPress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among content management systems
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