Brandwave

Webflow vs Wix:Which is more popular?

In September 2026, Wix had more branded searches than Webflow among content management systems worldwide. Wix had about 2.8 million branded searches, while Webflow had 461,000. Wix made up 58.9% of all content management system searches we track, and Webflow accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about content management systems, Webflow and Wix each appeared in four of the five answers. Webflow was mentioned before Wix in three out of five answers.

Among content management systems worldwide in September 2026

Who do people search for more?

Wix, about 6 searches for every 1 for Webflow

Wix 2.8M searchesWebflow 461K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Webflow in 4 of 5Wix in 4 of 5

Who does AI recommend more?

Webflow, named ahead of Wix in 3 of 5 answers

Webflow first in 3Wix first in 2

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Top content management systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Webflow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Webflow was listed before Wix in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WordPress1st
  2. Webflow2nd
  3. Wix3rd
  4. Drupal4th
  5. Contentful5th
  6. Sanity6th
  7. Joomla7th
  8. Umbraco–
  9. Sitecore–
  10. TYPO3–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Drupal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sanity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contentful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joomla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umbraco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TYPO30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about content management systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Webflow or Wix more popular in search?

This chart shows how often people search Google for Webflow and Wix by name. Each line represents a brand's share of searches for all ten content management systems we track, month by month, from English-language searches worldwide.

Webflow and Wix among content management systems worldwide, by month

Share of searches by month for Wix, Webflow. The figures are in the table below the chart.

View monthly share of searches table
MonthWixWordPressWebflowDrupalContentfulJoomlaUmbracoSanitySitecoreTYPO3
Oct 202553.1%34.8%7.1%1.4%0.93%1.1%0.48%0.28%0.44%0.37%
Nov 202557%30.7%7.7%1.2%0.82%1%0.51%0.26%0.39%0.39%
Dec 202552.4%34.3%8.6%1.1%0.92%1.1%0.46%0.29%0.36%0.36%
Jan 202655.8%30.2%9.2%1.2%0.98%0.98%0.5%0.31%0.39%0.39%
Feb 202656.7%31%7.7%1.2%0.82%1%0.43%0.37%0.4%0.39%
Mar 202656.4%30.8%7.6%1.2%0.99%1.2%0.51%0.45%0.39%0.39%
Apr 202656.9%30.9%7.7%1%0.82%1%0.43%0.46%0.4%0.33%
May 202661.1%27.4%6.8%1.3%0.88%0.88%0.46%0.49%0.35%0.34%
Jun 202656.1%30.5%7.6%1.2%1.5%1.2%0.51%0.55%0.47%0.38%
Jul 202660.8%27.2%6.8%1.3%0.88%1.1%0.47%0.58%0.43%0.41%
Aug 202661.1%27.6%6.7%1.1%0.88%0.88%0.54%0.49%0.42%0.34%
Sep 202658.9%26.4%9.6%1.3%1%1%0.54%0.47%0.41%0.4%

How has the Webflow and Wix comparison changed over the last 12 months?

3 findings
  • Wix was ahead of Webflow in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Webflow’s share of searches among content management systems worldwide moved from 7.1% to 9.6%, and its estimated monthly branded searches moved from 466K to 461K.
  • Across the 12 months ending September 2026, Wix’s share of searches among content management systems worldwide moved from 53.1% to 58.9%, and its estimated monthly branded searches moved from 3.5M to 2.8M.

How did search popularity change for content management systems worldwide in September 2026?

2 changes

  1. In September 2026, Webflow gained share of searches among content management systems worldwide, from 6.7% to 9.6%.

  2. In September 2026, Wix lost share of searches among content management systems worldwide, from 61.1% to 58.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Webflow’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Webflow

3 branded search terms

  • web flow
  • webflow
  • webflow cms

Wix

2 branded search terms

  • wix
  • wix studio

How the Brand Demand Index is measured

Other head-to-heads among content management systems

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