Instapage vs Wix:Which is searched more?
In September 2026, Wix had more branded searches than Instapage among landing page builders worldwide. Wix had about 2.8 million branded searches, while Instapage had 3,650. Wix made up 88% of all landing page builder searches we track, and Instapage accounted for 0.11%. These are worldwide searches for English-language branded terms.
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Is Instapage or Wix more popular in search?
Tools for publishing campaign landing pages, lead capture, and conversion-focused web experiences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wix, Instapage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wix | MailerLite | Carrd | ClickFunnels | Framer | Unbounce | Leadpages | Instapage | Landingi |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 6.3% | 1.9% | 1.3% | 0.46% | 0.73% | 0.47% | 0.25% | 0.25% |
| Nov 2025 | 88.9% | 6.4% | 1.6% | 1.1% | 0.47% | 0.73% | 0.48% | 0.21% | 0.21% |
| Dec 2025 | 88.3% | 6.3% | 2.3% | 1% | 0.46% | 0.72% | 0.47% | 0.21% | 0.21% |
| Jan 2026 | 88.5% | 6.3% | 2.3% | 0.87% | 0.47% | 0.6% | 0.48% | 0.21% | 0.17% |
| Feb 2026 | 88.6% | 6.3% | 2.3% | 0.87% | 0.47% | 0.6% | 0.46% | 0.18% | 0.17% |
| Mar 2026 | 89% | 6.3% | 1.9% | 0.87% | 0.57% | 0.6% | 0.41% | 0.18% | 0.17% |
| Apr 2026 | 89.1% | 6.4% | 1.9% | 0.72% | 0.58% | 0.6% | 0.39% | 0.14% | 0.14% |
| May 2026 | 89.3% | 6.4% | 1.9% | 0.72% | 0.58% | 0.5% | 0.33% | 0.14% | 0.11% |
| Jun 2026 | 87.5% | 7.6% | 2.3% | 0.7% | 0.69% | 0.59% | 0.33% | 0.17% | 0.11% |
| Jul 2026 | 87.6% | 7.7% | 2.3% | 0.7% | 0.69% | 0.52% | 0.27% | 0.14% | 0.11% |
| Aug 2026 | 88.9% | 6.4% | 2.3% | 0.72% | 0.7% | 0.49% | 0.27% | 0.14% | 0.11% |
| Sep 2026 | 88% | 7.7% | 1.9% | 0.7% | 0.69% | 0.49% | 0.28% | 0.11% | 0.11% |
How has the Instapage and Wix comparison changed over the last 12 months?
3 findings
- Wix was ahead of Instapage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instapage’s share of searches among landing page builders worldwide moved from 0.25% to 0.11%, and its estimated monthly branded searches moved from 10K to 3.6K.
- Across the 12 months ending September 2026, Wix’s share of searches among landing page builders worldwide moved from 88.4% to 88%, and its estimated monthly branded searches moved from 3.5M to 2.8M.
How did search popularity change for landing page builders worldwide in September 2026?
2 changes
In September 2026, Wix lost share of searches among landing page builders worldwide, from 88.9% to 88%.
Estimated monthly branded searches for Instapage worldwide fell 63.4% over 12 measured months, from 10K to 3.6K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Instapage’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among landing page builders
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