Brandwave

10Web vs Wix:Which is more popular?

In September 2026, Wix had more branded searches than 10Web among AI website builders worldwide. Wix had about 62,700 branded searches, while 10Web had 18,100. Wix made up 17.8% of all AI website builder searches we track, and 10Web accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about AI website builders, Wix appeared in all five answers and 10Web in one. Wix was mentioned before 10Web in every answer.

Among AI website builders worldwide in September 2026

Who do people search for more?

Wix, about 3 searches for every 1 for 10Web

Wix 62.7K searches10Web 18.1K searches

Who does AI mention more?

Wix, mentioned in every answer we collected

Wix in 5 of 510Web in 1 of 5

Who does AI recommend more?

Wix, named ahead of 10Web in every answer

Wix first in 510Web never first

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Top AI website builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. 10Web was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wix was listed before 10Web in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wix1st
  2. Framer2nd
  3. Hostinger3rd
  4. Lovable4th
  5. Durable5th
  6. 10Web6th
  7. Relume–
  8. Dorik–
  9. Mixo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hostinger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lovable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Durable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 10Web1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Relume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI website builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is 10Web or Wix more popular in search?

This chart shows how often people search Google for 10Web and Wix by name. Each line represents a brand's share of searches for all nine AI website builders we track, month by month, from English-language searches worldwide.

10Web and Wix among AI website builders worldwide, by month

Share of searches by month for Wix, 10Web. The figures are in the table below the chart.

View monthly share of searches table
MonthLovableFramerWixRelumeDurable10WebHostingerDorikMixo
Oct 202525.6%14%15.6%17.1%9.9%11.4%3.4%2.3%0.68%
Nov 202524.5%16.4%15.8%16.4%9.5%10.9%3.3%2.7%0.65%
Dec 202525.1%16.7%17.4%16.7%9.8%9.2%2.7%1.8%0.53%
Jan 202626%17.5%19.5%14.3%8.5%9.6%2.9%1.3%0.45%
Feb 202623.7%19.5%21.7%13%7.6%7.1%5.8%0.95%0.52%
Mar 202619.8%24.3%22.3%10.9%9.4%7.3%4.9%0.79%0.29%
Apr 202628.4%23.3%21.3%8.5%9%5.7%2.5%0.93%0.33%
May 202629.5%19.7%23.5%8.9%6.4%4.9%5.9%0.97%0.34%
Jun 202626.3%21.5%27.9%9.7%4.6%3.5%5.3%0.86%0.31%
Jul 202631.8%17.4%27.6%7.8%4.6%3.5%6.4%0.69%0.31%
Aug 202630.9%20.7%26.2%9.3%5.4%4.1%1.9%1%0.37%
Sep 202631.2%25.7%17.8%11.5%5.4%5.1%1.9%1%0.45%

How has the 10Web and Wix comparison changed over the last 12 months?

3 findings
  • Wix was ahead of 10Web in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 10Web’s share of searches among AI website builders worldwide moved from 11.4% to 5.1%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
  • Across the 12 months ending September 2026, Wix’s share of searches among AI website builders worldwide moved from 15.6% to 17.8%, and its estimated monthly branded searches moved from 55.3K to 62.7K.

How did search popularity change for AI website builders worldwide in September 2026?

3 changes
  1. In September 2026, Framer overtook Wix to rank 2nd among AI website builders worldwide, with 25.7% of the searches.

  2. In September 2026, 10Web gained share of searches among AI website builders worldwide, from 4.1% to 5.1%.

  3. In September 2026, Wix lost share of searches among AI website builders worldwide, from 26.2% to 17.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 10Web’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

10Web

1 branded search term

  • 10web

Wix

2 branded search terms

  • wix ai
  • wix ai website builder

How the Brand Demand Index is measured

Other head-to-heads among AI website builders

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