Brandwave

Square vs Wix:Which is more popular?

In September 2026, Wix had more branded searches than Square among ecommerce platforms worldwide. Wix had about 2.8 million branded searches, while Square had 22,200. Wix made up 28.9% of all ecommerce platform searches we track, and Square accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about ecommerce platforms, Wix appeared in all five answers and Square in two. Wix was mentioned before Square in every answer.

Among ecommerce platforms worldwide in September 2026

Who do people search for more?

Wix, about 127 searches for every 1 for Square

Wix 2.8M searchesSquare 22.2K searches

Who does AI mention more?

Wix, mentioned in every answer we collected

Wix in 5 of 5Square in 2 of 5

Who does AI recommend more?

Wix, named ahead of Square in every answer

Wix first in 5Square never first

Follow Square vs Wix and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top ecommerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. Square was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Wix was listed before Square in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. Wix2nd
  3. WooCommerce3rd
  4. Squarespace4th
  5. BigCommerce5th
  6. Square6th
  7. Ecwid7th
  8. Magento–
  9. PrestaShop–
  10. Shopware–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BigCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WooCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecwid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Magento0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PrestaShop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shopware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ecommerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Square or Wix more popular in search?

This chart shows how often people search Google for Square and Wix by name. Each line represents a brand's share of searches for all 13 ecommerce platforms we track, month by month, from English-language searches worldwide.

Square and Wix among ecommerce platforms worldwide, by month

Share of searches by month for Wix, Square. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWooCommerceMagentoEcwidPrestaShopBigCommerceSquareShopwareOpenCartSellfyShift4Shop
Oct 202547.2%32.6%14.1%2.4%0.82%0.57%0.7%0.57%0.21%0.21%0.29%0.26%0.03%
Nov 202549%33.7%11.9%2%0.7%0.59%0.59%0.49%0.22%0.22%0.3%0.27%0.03%
Dec 202552.2%29.5%12.7%2.2%0.74%0.63%0.63%0.52%0.23%0.19%0.26%0.23%0.03%
Jan 202647.7%32.7%14.3%2%0.7%0.58%0.58%0.47%0.26%0.21%0.24%0.26%0.03%
Feb 202648.2%33.1%14.4%1.3%0.69%0.48%0.58%0.32%0.21%0.21%0.24%0.21%0.02%
Mar 202646.5%32%16.9%1.6%0.81%0.46%0.56%0.31%0.25%0.21%0.23%0.21%0.02%
Apr 202648.4%33.1%14.4%1.3%0.68%0.48%0.48%0.32%0.26%0.17%0.24%0.17%0.02%
May 202648.5%33.1%14.4%1.3%0.68%0.39%0.48%0.26%0.21%0.18%0.2%0.14%0.02%
Jun 202651.3%28.8%15.3%2.1%0.59%0.41%0.41%0.41%0.18%0.19%0.21%0.12%0.02%
Jul 202651.7%28.9%15.4%1.4%0.58%0.42%0.42%0.34%0.23%0.19%0.18%0.12%0.02%
Aug 202653%29.7%12.9%1.8%0.72%0.43%0.35%0.35%0.29%0.19%0.18%0.13%0.02%
Sep 202651.4%28.9%15.4%1.7%0.7%0.42%0.42%0.34%0.23%0.19%0.18%0.1%0.01%

How has the Square and Wix comparison changed over the last 12 months?

3 findings
  • Wix was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Square’s share of searches among ecommerce platforms worldwide moved from 0.21% to 0.23%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Wix’s share of searches among ecommerce platforms worldwide moved from 32.6% to 28.9%, and its estimated monthly branded searches moved from 3.5M to 2.8M.

How did search popularity change for ecommerce platforms worldwide in September 2026?

1 change

  1. In September 2026, Wix lost share of searches among ecommerce platforms worldwide, from 29.7% to 28.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Square’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Square

1 branded search term

  • square online

Wix

2 branded search terms

  • wix
  • wix studio

How the Brand Demand Index is measured

Other head-to-heads among ecommerce platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free