Brandwave

How popular isSquare in search?

In August 2026, there were an estimated 151K branded searches for Square worldwide which is up 33.1% over the last 11 months. Square holds 2.7% estimated Share of Search among retail and hospitality POS systems worldwide and is ranked 3rd of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify90.1%
  2. Loyverse4%
  3. Square2.7%
  4. Clover0.98%
  5. Toast0.82%
  6. Lightspeed0.74%
  7. Epos Now0.63%
  8. Revel Systems0.09%
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Which retail and hospitality POS systems compete with Square?

Square against retail and hospitality POS systems worldwide, by month

Share of Search by month for Shopify, Loyverse, Square. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyLoyverseSquareCloverToastLightspeedEpos NowRevel Systems
Oct 202590.6%3.7%2%1%0.97%0.88%0.62%0.12%
Nov 202591.6%3.2%1.9%0.91%0.81%0.79%0.62%0.12%
Dec 202592%3.2%1.7%0.83%0.83%0.66%0.62%0.11%
Jan 202690.5%3.9%2.2%0.99%0.95%0.76%0.62%0.12%
Feb 202690.5%3.7%2.4%0.98%0.91%0.75%0.62%0.12%
Mar 202689.6%3.8%2.9%1.1%0.95%0.9%0.61%0.13%
Apr 202689.7%3.8%3%1%0.94%0.82%0.61%0.11%
May 202688.9%3.9%3.6%0.99%0.94%0.79%0.74%0.1%
Jun 202689.3%3.8%3.7%1.1%0.79%0.68%0.61%0.09%
Jul 202689.6%4%3.2%1%0.82%0.66%0.61%0.09%
Aug 202690.1%4%2.7%0.98%0.82%0.74%0.63%0.09%
Sep 2026————————
  1. 1.Shopify

    90.1%

    held 1st · 5.1M estimated branded searches · -0.67% vs prior month · +0.4 points

  2. held 2nd · 227K estimated branded searches · +0.19% vs prior month · +0.1 points

  3. 3.Square

    2.7%

    held 3rd · 151K estimated branded searches · -17% vs prior month · -0.5 points

  4. 4.Clover

    0.98%

    held 4th · 55.2K estimated branded searches · -5.9% vs prior month · 0 points

  5. 5.Toast

    0.82%

    held 5th · 46.2K estimated branded searches · -1.3% vs prior month · 0 points

  6. 6.Lightspeed

    0.74%

    held 6th · 41.6K estimated branded searches · +10.7% vs prior month · +0.1 points

  7. 7.Epos Now

    0.63%

    held 7th · 35.8K estimated branded searches · +3.3% vs prior month · 0 points

  8. held 8th · 4.9K estimated branded searches · -7.2% vs prior month · 0 points

Compare search popularity between Square and its closest rivals

How has branded search demand for Square changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Square worldwide rose from 114K to 151K.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among retail and hospitality POS systems worldwide increased from 2% to 2.7%.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among retail and hospitality POS systems worldwide peaked at 3.7% in June 2026 and was lowest at 1.7% in December 2025.

How did search popularity change for retail and hospitality POS systems worldwide in August 2026?

  1. In August 2026, Square lost estimated Share of Search among retail and hospitality POS systems worldwide, from 3.2% to 2.7%.

  2. Shopify’s estimated Share of Search among retail and hospitality POS systems worldwide has gained ground for 3 months in a row, from 88.9% to 90.1% in August 2026.

  3. Estimated monthly branded searches for Revel Systems worldwide fell 28.7% over 11 measured months, from 6.9K to 4.9K in August 2026.

  4. Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.

  5. Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

148 branded search terms

  • buy square pos
  • cash drawer for square terminal
  • cost of square pos
  • download square pos app
  • free square pos
  • free square pos system
  • handheld square terminal
  • ipad for square pos
  • ipad square pos
  • mobile pos square
  • new square pos
  • pos square
  • pos square app
  • pos square register
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • restaurant square pos
  • retail pos square
  • square app pos
  • square for restaurants pos
  • square for retail plus
  • square for retail plus pricing
  • square for retail pos
  • square kds app
  • square kds pricing
  • square point of sale
  • square point of sale app
  • square point of sale app download
  • square point of sale app for android
  • square point of sale card reader
  • square point of sale cost
  • square point of sale device
  • square point of sale equipment
  • square point of sale for android
  • square point of sale for restaurants
  • square point of sale ipad
  • square point of sale machine
  • square point of sale payment
  • square point of sale pos
  • square point of sale pricing
  • square point of sale printer
  • square point of sale reader
  • square point of sale register
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square point of sales app
  • square pos
  • square pos account
  • square pos app
  • square pos app android
  • square pos app download
  • square pos app for android
  • square pos app for iphone
  • square pos app for windows
  • square pos apps
  • square pos card reader
  • square pos cash drawer
  • square pos cash register
  • square pos charges
  • square pos company
  • square pos cost
  • square pos device
  • square pos devices
  • square pos download
  • square pos equipment
  • square pos fees
  • square pos for android
  • square pos for bars
  • square pos for food trucks
  • square pos for ipad
  • square pos for iphone
  • square pos for mac
  • square pos for nonprofits
  • square pos for restaurant
  • square pos for restaurants
  • square pos for retail
  • square pos for small business
  • square pos for windows
  • square pos free
  • square pos handheld
  • square pos hardware
  • square pos inventory
  • square pos ipad
  • square pos ipad stand
  • square pos iphone
  • square pos kds
  • square pos kit
  • square pos machine
  • square pos mobile
  • square pos online
  • square pos pc
  • square pos plans
  • square pos price
  • square pos pricing
  • square pos printer
  • square pos products
  • square pos purchase
  • square pos reader
  • square pos receipt
  • square pos receipt printer
  • square pos restaurant
  • square pos retail
  • square pos scanner
  • square pos screen
  • square pos software
  • square pos solutions
  • square pos stand
  • square pos system
  • square pos system cost
  • square pos system for food truck
  • square pos system for restaurant
  • square pos system for restaurants
  • square pos system for retail
  • square pos system for small business
  • square pos system ipad
  • square pos system price
  • square pos system restaurant
  • square pos systems
  • square pos systems for restaurants
  • square pos systems for retail
  • square pos tablet
  • square pos terminal
  • square pos terminals
  • square pos website
  • square pos with cash drawer
  • square reader for ipad
  • square reader point of sale
  • square reader pos
  • square reader pos system
  • square register cash drawer
  • square register ipad
  • square register point of sale system
  • square register pos system
  • square register receipt printer
  • square register system
  • square terminal cash drawer
  • square terminal ipad
  • square terminal pos
  • square terminal pos system
  • square terminal receipt printer
  • square up pos
  • square up pos for restaurants
  • square up pos system
  • the square pos
  • the square pos system

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave does not track any other brands owned by Block.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Square your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.