Restaurant ordering platforms:Which brands are most popular in search?
In August 2026, Square was the most searched among restaurant ordering platforms worldwide, with an estimated 151K branded searches and 68.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the restaurant ordering platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Square, Toast, ChowNow, GloriaFood. The figures are in the table below the chart.
View monthly share of search table
| Month | Square | Toast | ChowNow | GloriaFood | UpMenu | MenuDrive |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 26.6% | 10.9% | 4.8% | 1.8% | 0.24% |
| Nov 2025 | 58.1% | 24.5% | 9.8% | 5.4% | 2% | 0.26% |
| Dec 2025 | 55.4% | 26.5% | 10.4% | 5.7% | 1.7% | 0.28% |
| Jan 2026 | 56.9% | 25% | 10.4% | 5.7% | 1.7% | 0.28% |
| Feb 2026 | 60.2% | 23.3% | 8.2% | 6.7% | 1.3% | 0.27% |
| Mar 2026 | 63.6% | 20.9% | 8.5% | 5.7% | 1.1% | 0.18% |
| Apr 2026 | 66.5% | 20.6% | 7% | 4.7% | 1.1% | 0.15% |
| May 2026 | 70.3% | 18.5% | 6.2% | 4.1% | 0.82% | 0.13% |
| Jun 2026 | 73.6% | 15.7% | 6.3% | 3.4% | 0.83% | 0.17% |
| Jul 2026 | 71.5% | 18.4% | 5.8% | 3.2% | 0.94% | 0.15% |
| Aug 2026 | 68.4% | 20.9% | 6.7% | 3% | 0.86% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.4% | 151K | -17% | -3.1 points | |
| 2, held 2nd | 20.9% | 46.2K | -1.3% | +2.5 points | |
| 3, held 3rd | 6.7% | 14.8K | 0% | +0.9 points | |
| 4, held 4th | 3% | 6.6K | -18.5% | -0.2 points | |
| 5, held 5th | 0.86% | 1.9K | -20.8% | -0.1 points | |
| 6, held 6th | 0.14% | 320 | -17.9% | 0 points |
1.
Square68.4%
Held 1st. 151K estimated branded searches, -17% vs prior month. Share -3.1 points.
2.
Toast20.9%
Held 2nd. 46.2K estimated branded searches, -1.3% vs prior month. Share +2.5 points.
3.ChowNow
6.7%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.9 points.
3%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
5.UpMenu
0.86%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
0.14%
Held 6th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among restaurant ordering platforms worldwide?
6 brands
In August 2026, Square was the most searched among restaurant ordering platforms worldwide, with an estimated 151K branded searches and 68.4% estimated Share of Search within this set. Toast is in 2nd place, 47.5 percentage points behind at 20.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Square | 55.7% → 68.4% | 73.6%Jun 2026 | 55.4%Dec 2025 | 1st |
| Toast | 26.6% → 20.9% | 26.6%Oct 2025 | 15.7%Jun 2026 | 2nd |
| ChowNow | 10.9% → 6.7% | 10.9%Oct 2025 | 5.8%Jul 2026 | 3rd |
| GloriaFood | 4.8% → 3% | 6.7%Feb 2026 | 3%Aug 2026 | 4th |
| UpMenu | 1.8% → 0.86% | 2%Nov 2025 | 0.82%May 2026 | 5th |
| MenuDrive | 0.24% → 0.14% | 0.28%Dec 2025 | 0.13%May 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Square’s estimated Share of Search among restaurant ordering platforms worldwide increased from 55.7% to 68.4%.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among restaurant ordering platforms worldwide decreased from 26.6% to 20.9%.
- Across the 11 months ending August 2026, ChowNow’s estimated Share of Search among restaurant ordering platforms worldwide decreased from 10.9% to 6.7%.
- Across the 11 months ending August 2026, GloriaFood’s estimated Share of Search among restaurant ordering platforms worldwide decreased from 4.8% to 3%.
- Across the 11 months ending August 2026, UpMenu’s estimated Share of Search among restaurant ordering platforms worldwide decreased from 1.8% to 0.86%.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among restaurant ordering platforms worldwide peaked at 73.6% in June 2026 and was lowest at 55.4% in December 2025.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among restaurant ordering platforms worldwide peaked at 26.6% in October 2025 and was lowest at 15.7% in June 2026.
- Across the 11 months ending August 2026, ChowNow’s estimated Share of Search among restaurant ordering platforms worldwide peaked at 10.9% in October 2025 and was lowest at 5.8% in July 2026.
- Across the 11 months ending August 2026, GloriaFood’s estimated Share of Search among restaurant ordering platforms worldwide peaked at 6.7% in February 2026 and was lowest at 3% in August 2026.
- Across the 11 months ending August 2026, UpMenu’s estimated Share of Search among restaurant ordering platforms worldwide peaked at 2% in November 2025 and was lowest at 0.82% in May 2026.
- Across the 11 months ending August 2026, MenuDrive held steady: its estimated Share of Search among restaurant ordering platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for restaurant ordering platforms worldwide in August 2026?
6 changes
In August 2026, Toast gained estimated Share of Search among restaurant ordering platforms worldwide, from 18.4% to 20.9%.
In August 2026, ChowNow gained estimated Share of Search among restaurant ordering platforms worldwide, from 5.8% to 6.7%.
In August 2026, Square lost estimated Share of Search among restaurant ordering platforms worldwide, from 71.5% to 68.4%.
GloriaFood’s estimated Share of Search among restaurant ordering platforms worldwide has lost ground for 3 months in a row, from 4.1% to 3% in August 2026.
Estimated monthly branded searches for UpMenu worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
Estimated monthly branded searches for MenuDrive worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.
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