Brandwave

How popular isToast in search?

In August 2026, there were an estimated 46.2K branded searches for Toast worldwide which is down 14.9% over the last 11 months. Toast holds 20.9% estimated Share of Search among restaurant ordering platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Square68.4%
  2. Toast20.9%
  3. ChowNow6.7%
  4. GloriaFood3%
  5. UpMenu0.86%
  6. MenuDrive0.14%
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Which restaurant ordering platforms compete with Toast?

Toast against restaurant ordering platforms worldwide, by month

Share of Search by month for Square, Toast, ChowNow, GloriaFood. The figures are in the table below the chart.

View monthly share of search table
MonthSquareToastChowNowGloriaFoodUpMenuMenuDrive
Oct 202555.7%26.6%10.9%4.8%1.8%0.24%
Nov 202558.1%24.5%9.8%5.4%2%0.26%
Dec 202555.4%26.5%10.4%5.7%1.7%0.28%
Jan 202656.9%25%10.4%5.7%1.7%0.28%
Feb 202660.2%23.3%8.2%6.7%1.3%0.27%
Mar 202663.6%20.9%8.5%5.7%1.1%0.18%
Apr 202666.5%20.6%7%4.7%1.1%0.15%
May 202670.3%18.5%6.2%4.1%0.82%0.13%
Jun 202673.6%15.7%6.3%3.4%0.83%0.17%
Jul 202671.5%18.4%5.8%3.2%0.94%0.15%
Aug 202668.4%20.9%6.7%3%0.86%0.14%
Sep 2026——————

  1. 1.Square

    68.4%

    Held 1st. 151K estimated branded searches, -17% vs prior month. Share -3.1 points.

  2. 2.Toast

    20.9%

    Held 2nd. 46.2K estimated branded searches, -1.3% vs prior month. Share +2.5 points.

  3. 3.ChowNow

    6.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.GloriaFood

    3%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.UpMenu

    0.86%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  6. 6.MenuDrive

    0.14%

    Held 6th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

Compare search popularity between Toast and its closest rivals

How has branded search demand for Toast changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toast worldwide fell from 54.3K to 46.2K.
  • Across the 11 months ending August 2026, Toast’s estimated Share of Search among restaurant ordering platforms worldwide decreased from 26.6% to 20.9%.
  • Across the 11 months ending August 2026, Toast’s estimated Share of Search among restaurant ordering platforms worldwide peaked at 26.6% in October 2025 and was lowest at 15.7% in June 2026.

How did search popularity change for restaurant ordering platforms worldwide in August 2026?

  1. In August 2026, Toast gained estimated Share of Search among restaurant ordering platforms worldwide, from 18.4% to 20.9%.

  2. In August 2026, ChowNow gained estimated Share of Search among restaurant ordering platforms worldwide, from 5.8% to 6.7%.

  3. In August 2026, Square lost estimated Share of Search among restaurant ordering platforms worldwide, from 71.5% to 68.4%.

  4. GloriaFood’s estimated Share of Search among restaurant ordering platforms worldwide has lost ground for 3 months in a row, from 4.1% to 3% in August 2026.

  5. Estimated monthly branded searches for UpMenu worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

  6. Estimated monthly branded searches for MenuDrive worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.

Where does Toast compete?

Toast is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Retail and hospitality POS systems5th of 80.81%Show ranking
Retail tech3rd of 60.85%Show ranking
Point of sale hardware3rd of 614.2%Show ranking
Point of sale systems3rd of 514.8%Show ranking
Restaurant ordering platforms2nd of 620.9%Shown above
Restaurant POS systems2nd of 529.6%Show ranking
Restaurant management software1st of 537.4%Show ranking

How is Toast measured?

Brandwave collects information about searches that people make online using Toast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

55 branded search terms

  • cost of toast pos
  • handheld toast pos
  • how much does a toast pos system cost
  • how much does toast pos cost
  • how much is a toast pos system
  • how much is toast pos
  • how much is toast pos system
  • https pos toasttab com
  • pos toast
  • pos toast system
  • pos toasttab
  • pos toasttab com
  • toast go 2 handheld
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos cost
  • toast pos demo
  • toast pos devices
  • toast pos download
  • toast pos fees
  • toast pos for bars
  • toast pos gift cards
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos price
  • toast pos pricing
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos shop
  • toast pos software
  • toast pos starter kit
  • toast pos system
  • toast pos system cost

1–40 of 55

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How the Brand Demand Index is measured

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