ALOHA vs Toast:Which is searched more?
In September 2026, ALOHA had more branded searches than Toast among handheld POS brands worldwide. ALOHA was estimated to have 60.5K branded searches compared to Toast’s 41.5K, and held a 42.6% Share of Search versus Toast’s 29.2%. These are worldwide searches for English-language branded terms.
Follow ALOHA vs Toast and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ALOHA or Toast?
Compare the handheld pos brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ALOHA, Toast. The figures are in the table below the chart.
View monthly share of search table
| Month | ALOHA | Toast | Clover | Square |
|---|---|---|---|---|
| Oct 2025 | 34.6% | 34.9% | 30.4% | 0.12% |
| Nov 2025 | 33.3% | 33.8% | 32.8% | 0.09% |
| Dec 2025 | 30.6% | 38.2% | 31.2% | 0.08% |
| Jan 2026 | 34.6% | 34.9% | 30.5% | 0.06% |
| Feb 2026 | 34.8% | 34.2% | 30.9% | 0.08% |
| Mar 2026 | 33.2% | 33.9% | 32.8% | 0.11% |
| Apr 2026 | 38.9% | 32.3% | 28.7% | 0.07% |
| May 2026 | 44% | 29.8% | 26.1% | 0.08% |
| Jun 2026 | 39.4% | 31.9% | 28.6% | 0.09% |
| Jul 2026 | 41.4% | 29.6% | 28.9% | 0.08% |
| Aug 2026 | 41.9% | 29% | 29% | 0.08% |
| Sep 2026 | 42.6% | 29.2% | 28.1% | 0.1% |
How has the ALOHA and Toast comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: ALOHA took it in February 2026, Toast took it in March 2026, ALOHA took it in April 2026.
- Across the 12 months ending September 2026, ALOHA’s estimated Share of Search among handheld POS brands worldwide moved from 34.6% to 42.6%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Toast’s estimated Share of Search among handheld POS brands worldwide moved from 34.9% to 29.2%, and its estimated monthly branded searches moved from 49.9K to 41.5K.
How did search popularity change for handheld POS brands worldwide in September 2026?
2 changes
In September 2026, ALOHA gained estimated Share of Search among handheld POS brands worldwide, from 41.9% to 42.6%.
Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.
Other head-to-heads among handheld POS brands
How each brand is measured
Brandwave collects information about searches that people make online using ALOHA’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ALOHA
2 branded search terms
- aloha bars
- aloha protein powder
Toast
27 branded search terms
- handheld toast pos
- pos toast
- pos toast system
- pos toasttab
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos demo
- toast pos fees
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos software
- toast pos system
- toast pos systems
- toast pos terminal
- toast pos training
- toast restaurant pos
- toast tab pos
- toasttab pos
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.