How popular isToast in search?
In August 2026, there were an estimated 46.2K branded searches for Toast worldwide which is down 14.9% over the last 11 months. Toast holds 29.6% estimated Share of Search among restaurant POS systems worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Clover35.4%
Toast29.6%
Lightspeed26.7%
TouchBistro5.2%
Revel Systems3.1%
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Which restaurant POS systems compete with Toast?
Share of Search by month for Clover, Toast, Lightspeed, TouchBistro, Revel Systems. The figures are in the table below the chart.
View monthly share of search table
| Month | Clover | Toast | Lightspeed | TouchBistro | Revel Systems |
|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 30% | 27.3% | 6.7% | 3.8% |
| Nov 2025 | 32.3% | 28.9% | 28.2% | 6.3% | 4.3% |
| Dec 2025 | 31.7% | 31.9% | 25.4% | 6.9% | 4.1% |
| Jan 2026 | 33.1% | 31.6% | 25.4% | 5.9% | 4% |
| Feb 2026 | 33.4% | 31% | 25.6% | 6% | 4.1% |
| Mar 2026 | 33.8% | 29.2% | 27.8% | 5.3% | 3.9% |
| Apr 2026 | 32.9% | 30.8% | 27% | 5.7% | 3.6% |
| May 2026 | 33.1% | 31.2% | 26.5% | 5.7% | 3.4% |
| Jun 2026 | 38.1% | 28.2% | 24.4% | 6.1% | 3.2% |
| Jul 2026 | 36.5% | 29.2% | 23.4% | 7.5% | 3.3% |
| Aug 2026 | 35.4% | 29.6% | 26.7% | 5.2% | 3.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 55.2K | -5.9% | -1.2 points | |
| 2, held 2nd | 29.6% | 46.2K | -1.3% | +0.4 points | |
| 3, held 3rd | 26.7% | 41.6K | +10.7% | +3.2 points | |
| 4, held 4th | 5.2% | 8.1K | -33.1% | -2.3 points | |
| 5, held 5th | 3.1% | 4.9K | -7.2% | -0.1 points |
1.
Clover35.4%
Held 1st. 55.2K estimated branded searches, -5.9% vs prior month. Share -1.2 points.
2.
Toast29.6%
Held 2nd. 46.2K estimated branded searches, -1.3% vs prior month. Share +0.4 points.
26.7%
Held 3rd. 41.6K estimated branded searches, +10.7% vs prior month. Share +3.2 points.
5.2%
Held 4th. 8.1K estimated branded searches, -33.1% vs prior month. Share -2.3 points.
3.1%
Held 5th. 4.9K estimated branded searches, -7.2% vs prior month. Share -0.1 points.
Compare search popularity between Toast and its closest rivals
How has branded search demand for Toast changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Toast worldwide fell from 54.3K to 46.2K.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among restaurant POS systems worldwide peaked at 31.9% in December 2025 and was lowest at 28.2% in June 2026.
How did search popularity change for restaurant POS systems worldwide in August 2026?
5 changes
In August 2026, Lightspeed gained estimated Share of Search among restaurant POS systems worldwide, from 23.4% to 26.7%.
In August 2026, TouchBistro lost estimated Share of Search among restaurant POS systems worldwide, from 7.5% to 5.2%.
In August 2026, Clover lost estimated Share of Search among restaurant POS systems worldwide, from 36.5% to 35.4%.
Estimated monthly branded searches for Revel Systems worldwide fell 28.7% over 11 measured months, from 6.9K to 4.9K in August 2026.
Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.
Where does Toast compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Retail and hospitality POS systems | 5th of 8 | 0.82% | Show ranking |
| Point of sale hardware | 3rd of 6 | 14.2% | Show ranking |
| Point of sale systems | 3rd of 5 | 14.8% | Show ranking |
| Restaurant POS systems | 2nd of 5 | 29.6% | Shown above |
| Restaurant management software | 1st of 5 | 37.4% | Show ranking |
How is Toast measured?
Brandwave collects information about searches that people make online using Toast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
55 branded search terms
- cost of toast pos
- handheld toast pos
- how much does a toast pos system cost
- how much does toast pos cost
- how much is a toast pos system
- how much is toast pos
- how much is toast pos system
- https pos toasttab com
- pos toast
- pos toast system
- pos toasttab
- pos toasttab com
- toast go 2 handheld
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos cost
- toast pos demo
- toast pos devices
- toast pos download
- toast pos fees
- toast pos for bars
- toast pos gift cards
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos price
- toast pos pricing
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos shop
- toast pos software
- toast pos starter kit
- toast pos system
- toast pos system cost
1–40 of 55
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Is Toast your brand?
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