Brandwave

MMF POS vs Toast:Which is more popular?

In September 2026, Toast had more branded searches than MMF POS among cash drawer brands worldwide. Toast had about 41,500 branded searches, while MMF POS had 140. Toast made up 47.6% of all cash drawer brand searches we track, and MMF POS accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about cash drawer brands, MMF POS and Toast each appeared in two of the four answers. MMF POS was mentioned before Toast in every answer.

Among cash drawer brands worldwide in September 2026

Who do people search for more?

Toast, about 297 searches for every 1 for MMF POS

Toast 41.5K searchesMMF POS 140 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

MMF POS in 2 of 4Toast in 2 of 4

Who does AI recommend more?

MMF POS, named ahead of Toast in every answer

MMF POS first in 2Toast never first

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Top cash drawer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MMF POS and Toast were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MMF POS was listed before Toast in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. APG Cash Drawer1st
  2. Star Micronics2nd
  3. MMF POS3rd
  4. Square4th
  5. Clover5th
  6. Toast6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • APG Cash Drawer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Clover3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Star Micronics3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Square3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toast2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MMF POS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cash drawer brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is MMF POS or Toast more popular in search?

This chart shows how often people search Google for MMF POS and Toast by name. Each line represents a brand's share of searches for all six cash drawer brands we track, month by month, from English-language searches worldwide.

MMF POS and Toast among cash drawer brands worldwide, by month

Share of searches by month for Toast, MMF POS. The figures are in the table below the chart.

View monthly share of searches table
MonthToastCloverStar MicronicsAPG Cash DrawerMMF POSSquare
Oct 202549.7%43.3%5.4%1.3%0.11%0.17%
Nov 202547%45.5%6.2%1.1%0.1%0.13%
Dec 202551.2%41.8%5.5%1.2%0.14%0.11%
Jan 202649.7%43.5%5.4%1.3%0.09%0.09%
Feb 202648.7%44.1%5.4%1.6%0.11%0.11%
Mar 202647.4%45.8%5.1%1.5%0.1%0.16%
Apr 202649.9%44.3%4.4%1.3%0.09%0.11%
May 202649.8%43.5%5.4%0.99%0.11%0.14%
Jun 202649.1%44%5.4%1.3%0.09%0.14%
Jul 202647.3%46.3%4.8%1.4%0.08%0.12%
Aug 202646.9%46.9%4.9%1.1%0.08%0.12%
Sep 202647.6%45.9%5%1.1%0.16%0.16%

How has the MMF POS and Toast comparison changed over the last 12 months?

3 findings
  • Toast was ahead of MMF POS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MMF POS’s share of searches among cash drawer brands worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches moved from 110 to 140.
  • Across the 12 months ending September 2026, Toast’s share of searches among cash drawer brands worldwide moved from 49.7% to 47.6%, and its estimated monthly branded searches moved from 49.9K to 41.5K.

How did search popularity change for cash drawer brands worldwide in September 2026?

2 changes

  1. In September 2026, Toast gained share of searches among cash drawer brands worldwide, from 46.9% to 47.6%.

  2. In September 2026, MMF POS rose from 6th to 5th among cash drawer brands worldwide.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using MMF POS’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MMF POS

1 branded search term

  • mmf cash drawer

Toast

27 branded search terms

  • handheld toast pos
  • pos toast
  • pos toast system
  • pos toasttab
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos demo
  • toast pos fees
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos software
  • toast pos system
  • toast pos systems
  • toast pos terminal
  • toast pos training
  • toast restaurant pos
  • toast tab pos
  • toasttab pos

How the Brand Demand Index is measured

Other head-to-heads among cash drawer brands

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