Brandwave

How popular isToast in search?

In August 2026, there were an estimated 46.2K branded searches for Toast worldwide which is down 14.9% over the last 11 months. Toast holds 0.82% estimated Share of Search among retail and hospitality POS systems worldwide and is ranked 5th of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify90.1%
  2. Loyverse4%
  3. Square2.7%
  4. Clover0.98%
  5. Toast0.82%
  6. Lightspeed0.74%
  7. Epos Now0.63%
  8. Revel Systems0.09%
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Which retail and hospitality POS systems compete with Toast?

Toast against retail and hospitality POS systems worldwide, by month

Share of Search by month for Shopify, Loyverse, Square, Toast. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyLoyverseSquareCloverToastLightspeedEpos NowRevel Systems
Oct 202590.6%3.7%2%1%0.97%0.88%0.62%0.12%
Nov 202591.6%3.2%1.9%0.91%0.81%0.79%0.62%0.12%
Dec 202592%3.2%1.7%0.83%0.83%0.66%0.62%0.11%
Jan 202690.5%3.9%2.2%0.99%0.95%0.76%0.62%0.12%
Feb 202690.5%3.7%2.4%0.98%0.91%0.75%0.62%0.12%
Mar 202689.6%3.8%2.9%1.1%0.95%0.9%0.61%0.13%
Apr 202689.7%3.8%3%1%0.94%0.82%0.61%0.11%
May 202688.9%3.9%3.6%0.99%0.94%0.79%0.74%0.1%
Jun 202689.3%3.8%3.7%1.1%0.79%0.68%0.61%0.09%
Jul 202689.6%4%3.2%1%0.82%0.66%0.61%0.09%
Aug 202690.1%4%2.7%0.98%0.82%0.74%0.63%0.09%
Sep 2026————————

  1. 1.Shopify

    90.1%

    held 1st · 5.1M estimated branded searches · -0.67% vs prior month · +0.4 points

  2. 2.Loyverse

    4%

    held 2nd · 227K estimated branded searches · +0.19% vs prior month · +0.1 points

  3. 3.Square

    2.7%

    held 3rd · 151K estimated branded searches · -17% vs prior month · -0.5 points

  4. 4.Clover

    0.98%

    held 4th · 55.2K estimated branded searches · -5.9% vs prior month · 0 points

  5. 5.Toast

    0.82%

    held 5th · 46.2K estimated branded searches · -1.3% vs prior month · 0 points

  6. 6.Lightspeed

    0.74%

    held 6th · 41.6K estimated branded searches · +10.7% vs prior month · +0.1 points

  7. 7.Epos Now

    0.63%

    held 7th · 35.8K estimated branded searches · +3.3% vs prior month · 0 points

  8. 8.Revel Systems

    0.09%

    held 8th · 4.9K estimated branded searches · -7.2% vs prior month · 0 points

Compare search popularity between Toast and its closest rivals

How has branded search demand for Toast changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toast worldwide fell from 54.3K to 46.2K.
  • Across the 11 months ending August 2026, Toast’s estimated Share of Search among retail and hospitality POS systems worldwide held steady, from 0.97% to 0.82%.

How did search popularity change for retail and hospitality POS systems worldwide in August 2026?

  1. In August 2026, Square lost estimated Share of Search among retail and hospitality POS systems worldwide, from 3.2% to 2.7%.

  2. Shopify’s estimated Share of Search among retail and hospitality POS systems worldwide has gained ground for 3 months in a row, from 88.9% to 90.1% in August 2026.

  3. Estimated monthly branded searches for Revel Systems worldwide fell 28.7% over 11 measured months, from 6.9K to 4.9K in August 2026.

  4. Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.

  5. Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

How is Toast measured?

Brandwave collects information about searches that people make online using Toast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

55 branded search terms

  • cost of toast pos
  • handheld toast pos
  • how much does a toast pos system cost
  • how much does toast pos cost
  • how much is a toast pos system
  • how much is toast pos
  • how much is toast pos system
  • https pos toasttab com
  • pos toast
  • pos toast system
  • pos toasttab
  • pos toasttab com
  • toast go 2 handheld
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos cost
  • toast pos demo
  • toast pos devices
  • toast pos download
  • toast pos fees
  • toast pos for bars
  • toast pos gift cards
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos price
  • toast pos pricing
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos shop
  • toast pos software
  • toast pos starter kit
  • toast pos system
  • toast pos system cost
  • toast pos system for restaurant
  • toast pos system for restaurants
  • toast pos system price
  • toast pos system training
  • toast pos systems
  • toast pos tablet
  • toast pos terminal
  • toast pos training
  • toast pos training manual
  • toast pos training video
  • toast pos website
  • toast restaurant pos
  • toast restaurant pos system
  • toast tab pos
  • toasttab pos

Do you work for Toast? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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