BIXOLON vs Toast:Which is more popular?
In September 2026, Toast had more branded searches than BIXOLON among POS printer brands worldwide. Toast had about 41,500 branded searches, while BIXOLON had 8,100. Toast made up 5.4% of all POS printer brand searches we track, and BIXOLON accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about POS printer brands, BIXOLON appeared in three of the five answers and Toast in two. BIXOLON was mentioned before Toast in three out of four answers that named either.
Who do people search for more?
Toast, about 5 searches for every 1 for BIXOLON
Who does AI mention more?
BIXOLON, mentioned in 3 of 5 answers, Toast in 2
Who does AI recommend more?
BIXOLON, named ahead of Toast in 3 of 4 answers
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Top POS printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BIXOLON was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Toast was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BIXOLON was listed before Toast in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Star Micronics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BIXOLON3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Toast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about POS printer brands
5 answers
Asked ChatGPT
“Which POS printer brand should I use?”
Asked ChatGPT
“What are the best POS printer brands?”
Asked ChatGPT
“What's the best POS printer brand for a busy counter?”
Searched Google, AI Overview
“thermal pos printer”
Searched Google, AI Overview
“small business receipt printer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BIXOLON or Toast more popular in search?
This chart shows how often people search Google for BIXOLON and Toast by name. Each line represents a brand's share of searches for all six POS printer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toast, BIXOLON. The figures are in the table below the chart.
View monthly share of searches table
| Month | Epson | Toast | Clover | BIXOLON | Star Micronics | Square |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.3% | 6.4% | 5.6% | 1% | 0.69% | 0.02% |
| Nov 2025 | 87.7% | 5.4% | 5.2% | 1.1% | 0.7% | 0.01% |
| Dec 2025 | 88.5% | 5.4% | 4.4% | 1.1% | 0.58% | 0.01% |
| Jan 2026 | 88.5% | 5.4% | 4.7% | 0.87% | 0.58% | <0.01% |
| Feb 2026 | 86.5% | 6.3% | 5.7% | 0.85% | 0.69% | 0.01% |
| Mar 2026 | 85.6% | 6.4% | 6.2% | 1% | 0.69% | 0.02% |
| Apr 2026 | 86.4% | 6.5% | 5.7% | 0.85% | 0.56% | 0.01% |
| May 2026 | 86.4% | 6.4% | 5.6% | 0.85% | 0.69% | 0.02% |
| Jun 2026 | 86.5% | 6.3% | 5.6% | 0.85% | 0.69% | 0.02% |
| Jul 2026 | 87.5% | 5.6% | 5.5% | 0.86% | 0.57% | 0.01% |
| Aug 2026 | 87.7% | 5.5% | 5.5% | 0.86% | 0.57% | 0.01% |
| Sep 2026 | 87.7% | 5.4% | 5.2% | 1.1% | 0.57% | 0.02% |
How has the BIXOLON and Toast comparison changed over the last 12 months?
3 findings
- Toast was ahead of BIXOLON in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BIXOLON’s share of searches among POS printer brands worldwide moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Toast’s share of searches among POS printer brands worldwide moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 49.9K to 41.5K.
How did search popularity change for POS printer brands worldwide in September 2026?
1 change
Toast’s share of searches among POS printer brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.4% in September 2026.
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using BIXOLON’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BIXOLON
1 branded search term
- bixolon
Toast
27 branded search terms
- handheld toast pos
- pos toast
- pos toast system
- pos toasttab
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos demo
- toast pos fees
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos software
- toast pos system
- toast pos systems
- toast pos terminal
- toast pos training
- toast restaurant pos
- toast tab pos
- toasttab pos
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