How popular isSquare in search?
In August 2026, there were an estimated 151K branded searches for Square worldwide which is up 33.1% over the last 11 months. Square holds 48.4% estimated Share of Search among point of sale systems worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Square48.4%
Clover17.7%
Toast14.8%
Lightspeed13.3%
Shopify POS5.8%
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Which point of sale systems compete with Square?
Share of Search by month for Square, Clover, Toast, Lightspeed, Shopify POS. The figures are in the table below the chart.
View monthly share of search table
| Month | Square | Clover | Toast | Lightspeed | Shopify POS |
|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 19.2% | 17.9% | 16.3% | 9% |
| Nov 2025 | 39% | 18.5% | 16.5% | 16.1% | 9.9% |
| Dec 2025 | 39% | 18.5% | 18.6% | 14.9% | 9% |
| Jan 2026 | 40.4% | 18.6% | 17.8% | 14.3% | 9% |
| Feb 2026 | 43% | 17.9% | 16.7% | 13.7% | 8.8% |
| Mar 2026 | 45.8% | 17.4% | 15.1% | 14.3% | 7.5% |
| Apr 2026 | 48.3% | 16% | 15% | 13.1% | 7.6% |
| May 2026 | 52.7% | 14.7% | 13.9% | 11.8% | 6.9% |
| Jun 2026 | 55.1% | 15.9% | 11.8% | 10.2% | 7% |
| Jul 2026 | 51.7% | 16.6% | 13.3% | 10.7% | 7.7% |
| Aug 2026 | 48.4% | 17.7% | 14.8% | 13.3% | 5.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 151K | -17% | -3.3 points | |
| 2, held 2nd | 17.7% | 55.2K | -5.9% | +1 points | |
| 3, held 3rd | 14.8% | 46.2K | -1.3% | +1.5 points | |
| 4, held 4th | 13.3% | 41.6K | +10.7% | +2.7 points | |
| 5, held 5th | 5.8% | 18.1K | -33.2% | -1.9 points |
1.
Square48.4%
Held 1st. 151K estimated branded searches, -17% vs prior month. Share -3.3 points.
2.
Clover17.7%
Held 2nd. 55.2K estimated branded searches, -5.9% vs prior month. Share +1 points.
3.
Toast14.8%
Held 3rd. 46.2K estimated branded searches, -1.3% vs prior month. Share +1.5 points.
13.3%
Held 4th. 41.6K estimated branded searches, +10.7% vs prior month. Share +2.7 points.
5.8%
Held 5th. 18.1K estimated branded searches, -33.2% vs prior month. Share -1.9 points.
Compare search popularity between Square and its closest rivals
How has branded search demand for Square changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Square worldwide rose from 114K to 151K.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among point of sale systems worldwide increased from 37.6% to 48.4%.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among point of sale systems worldwide peaked at 55.1% in June 2026 and was lowest at 37.6% in October 2025.
How did search popularity change for point of sale systems worldwide in August 2026?
5 changes
In August 2026, Lightspeed gained estimated Share of Search among point of sale systems worldwide, from 10.7% to 13.3%.
In August 2026, Toast gained estimated Share of Search among point of sale systems worldwide, from 13.3% to 14.8%.
In August 2026, Clover gained estimated Share of Search among point of sale systems worldwide, from 16.6% to 17.7%.
In August 2026, Square lost estimated Share of Search among point of sale systems worldwide, from 51.7% to 48.4%.
In August 2026, Shopify POS lost estimated Share of Search among point of sale systems worldwide, from 7.7% to 5.8%.
Where does Square compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Payment gateway platforms | 4th of 6 | 0.63% | Show ranking |
| Retail and hospitality POS systems | 3rd of 8 | 2.7% | Show ranking |
| Point of sale hardware | 1st of 6 | 46.3% | Show ranking |
| Point of sale systems | 1st of 5 | 48.4% | Shown above |
| Chargeback management platforms | 1st of 5 | 92.4% | Show ranking |
How is Square measured?
Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
148 branded search terms
- buy square pos
- cash drawer for square terminal
- cost of square pos
- download square pos app
- free square pos
- free square pos system
- handheld square terminal
- ipad for square pos
- ipad square pos
- mobile pos square
- new square pos
- pos square
- pos square app
- pos square register
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- restaurant square pos
- retail pos square
- square app pos
- square for restaurants pos
- square for retail plus
- square for retail plus pricing
- square for retail pos
- square kds app
- square kds pricing
- square point of sale
- square point of sale app
- square point of sale app download
- square point of sale app for android
- square point of sale card reader
- square point of sale cost
- square point of sale device
- square point of sale equipment
- square point of sale for android
- square point of sale for restaurants
- square point of sale ipad
- square point of sale machine
- square point of sale payment
1–40 of 148
Who owns Square?
Square is owned by 
Block. Brandwave also tracks 
Afterpay, owned by the same company, worldwide.
Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Square your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.