Brandwave

MMF POS vs Square:Which is more popular?

In September 2026, MMF POS and Square were level in searches among cash drawer brands worldwide, with an estimated 140 branded searches each, at 0.16% of the total each. When we asked ChatGPT and Google AI Overviews about cash drawer brands, Square appeared in three of the four answers and MMF POS in two. MMF POS was mentioned before Square in every answer.

Among cash drawer brands worldwide in September 2026

Who do people search for more?

MMF POS and Square are searched for about as often as each other.

MMF POS 140 searchesSquare 140 searches

Who does AI mention more?

Square, mentioned in 3 of 4 answers, MMF POS in 2

Square in 3 of 4MMF POS in 2 of 4

Who does AI recommend more?

MMF POS, named ahead of Square in every answer

MMF POS first in 2Square never first

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Top cash drawer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Square was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. MMF POS was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MMF POS was listed before Square in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. APG Cash Drawer1st
  2. Star Micronics2nd
  3. MMF POS3rd
  4. Square4th
  5. Clover5th
  6. Toast6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • APG Cash Drawer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Clover3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Star Micronics3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Square3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toast2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MMF POS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cash drawer brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is MMF POS or Square more popular in search?

This chart shows how often people search Google for MMF POS and Square by name. Each line represents a brand's share of searches for all six cash drawer brands we track, month by month, from English-language searches worldwide.

MMF POS and Square among cash drawer brands worldwide, by month

Share of searches by month for MMF POS, Square. The figures are in the table below the chart.

View monthly share of searches table
MonthToastCloverStar MicronicsAPG Cash DrawerMMF POSSquare
Oct 202549.7%43.3%5.4%1.3%0.11%0.17%
Nov 202547%45.5%6.2%1.1%0.1%0.13%
Dec 202551.2%41.8%5.5%1.2%0.14%0.11%
Jan 202649.7%43.5%5.4%1.3%0.09%0.09%
Feb 202648.7%44.1%5.4%1.6%0.11%0.11%
Mar 202647.4%45.8%5.1%1.5%0.1%0.16%
Apr 202649.9%44.3%4.4%1.3%0.09%0.11%
May 202649.8%43.5%5.4%0.99%0.11%0.14%
Jun 202649.1%44%5.4%1.3%0.09%0.14%
Jul 202647.3%46.3%4.8%1.4%0.08%0.12%
Aug 202646.9%46.9%4.9%1.1%0.08%0.12%
Sep 202647.6%45.9%5%1.1%0.16%0.16%

How has the MMF POS and Square comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: MMF POS took it in December 2025, Square took it in March 2026.
  • Across the 12 months ending September 2026, MMF POS’s share of searches among cash drawer brands worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches moved from 110 to 140.
  • Across the 12 months ending September 2026, Square’s share of searches among cash drawer brands worldwide moved from 0.17% to 0.16%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for cash drawer brands worldwide in September 2026?

2 changes
  1. In September 2026, MMF POS rose from 6th to 5th among cash drawer brands worldwide.

  2. In September 2026, Square fell from 5th to 6th among cash drawer brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MMF POS’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MMF POS

1 branded search term

  • mmf cash drawer

Square

1 branded search term

  • handheld square terminal

How the Brand Demand Index is measured

Other head-to-heads among cash drawer brands

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