How popular isSquare in search?
In September 2026, there were an estimated 110K branded searches for Square worldwide which held steady over the last 12 months. Square holds 0.17% estimated Share of Search among cash drawer brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cash drawer brands compete with Square?
Share of Search by month for Toast, Clover, Square. The figures are in the table below the chart.
View monthly share of search table
| Month | Toast | Clover | Square |
|---|---|---|---|
| Oct 2025 | 53.3% | 46.5% | 0.18% |
| Nov 2025 | 50.7% | 49.2% | 0.14% |
| Dec 2025 | 55% | 44.9% | 0.12% |
| Jan 2026 | 53.3% | 46.6% | 0.1% |
| Feb 2026 | 52.4% | 47.5% | 0.12% |
| Mar 2026 | 50.8% | 49.1% | 0.17% |
| Apr 2026 | 52.9% | 47% | 0.12% |
| May 2026 | 53.3% | 46.6% | 0.15% |
| Jun 2026 | 52.7% | 47.2% | 0.15% |
| Jul 2026 | 50.5% | 49.4% | 0.13% |
| Aug 2026 | 49.9% | 49.9% | 0.13% |
| Sep 2026 | 50.9% | 49% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.9% | 41.5K | -0.81% | +0.9 points | |
| 2, held 2nd | 49% | 40K | -4.4% | -1 points | |
| 3, held 3rd | 0.17% | 140 | +27.3% | 0 points |
Compare search popularity between Square and its closest rivals
Every comparison with Square
29 comparisons
- Loyverse vs Square
- Epos Now vs Square
- Adyen vs Square
- Airwallex vs Square
- Braintree vs Square
- GoCardless vs Square
- Mollie vs Square
- PayPal vs Square
- Revolut vs Square
- Shopify POS vs Square
- Square vs Stripe
- Square vs Wise
- Square vs Worldline
- Revel Systems vs Square
- Square vs Worldpay
- ALOHA vs Square
- ChowNow vs Square
- Clover vs Square
- Epson vs Square
- GloriaFood vs Square
- Ingenico vs Square
- Lightspeed vs Square
- MenuDrive vs Square
- Newland vs Square
- NewStore vs Square
- Shopify vs Square
- Square vs Toast
- Square vs UpMenu
- Square vs Verifone
How has branded search demand for Square changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Square worldwide held steady, from 105K to 110K.
- Across the 12 months ending September 2026, Square’s estimated Share of Search among cash drawer brands worldwide held steady, from 0.18% to 0.17%.
How did search popularity change for cash drawer brands worldwide in September 2026?
3 changes
In September 2026, Toast gained estimated Share of Search among cash drawer brands worldwide, from 49.9% to 50.9%.
In September 2026, Clover lost estimated Share of Search among cash drawer brands worldwide, from 49.9% to 49%.
Estimated monthly branded searches for Square worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
Where does Square compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Payment processors | 12th of 12 | 0.02% | Show ranking |
| Payment gateway platforms | 6th of 6 | <0.01% | Show ranking |
| Retail tech | 5th of 5 | <0.01% | Show ranking |
| POS printer brands | 4th of 4 | 0.02% | Show ranking |
| Retail and hospitality POS systems | 2nd of 7 | 21.4% | Show ranking |
| POS terminal brands | 6th of 6 | 0.04% | Show ranking |
| Point of sale hardware | 6th of 6 | 0.06% | Show ranking |
| POS machine brands | 4th of 4 | 0.09% | Show ranking |
| Handheld POS brands | 4th of 4 | 0.1% | Show ranking |
| Point of sale systems | 5th of 5 | 0.11% | Show ranking |
| Receipt printer brands | 3rd of 3 | 0.11% | Show ranking |
| Cash drawer brands | 3rd of 3 | 0.17% | Shown above |
| Restaurant ordering platforms | 6th of 6 | 0.21% | Show ranking |
| POS systems | 3rd of 3 | 0.27% | Show ranking |
How is Square measured?
Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
55 branded search terms
- handheld square terminal
- ipad square pos
- mobile pos square
- pos square
- pos square app
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- square app pos
- square kds app
- square payment gateway
- square payment processor
- square point of sale
- square point of sale device
- square point of sale equipment
- square point of sale ipad
- square point of sale pos
- square point of sale printer
- square point of sale stand
- square point of sale system
- square point of sale terminal
- square pos
- square pos app
- square pos apps
- square pos charges
- square pos device
- square pos devices
- square pos equipment
- square pos fees
- square pos for ipad
- square pos for iphone
- square pos handheld
- square pos hardware
- square pos ipad
- square pos iphone
- square pos machine
- square pos printer
- square pos reader
- square pos scanner
1–40 of 55
Who owns Square?
Square is owned by 
Block. Brandwave also tracks 
Afterpay, owned by the same company, worldwide.
Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Square your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.