Brandwave

Square vs Star Micronics:Which is more popular?

In September 2026, Star Micronics had more branded searches than Square among POS printer brands worldwide. Star Micronics had about 4,400 branded searches, while Square had 140. Star Micronics made up 0.57% of all POS printer brand searches we track, and Square accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about POS printer brands, Star Micronics appeared in four of the five answers and Square in three. Star Micronics was mentioned before Square in every answer that named either.

Among POS printer brands worldwide in September 2026

Who do people search for more?

Star Micronics, about 31 searches for every 1 for Square

Star Micronics 4.4K searchesSquare 140 searches

Who does AI mention more?

Star Micronics, mentioned in 4 of 5 answers, Square in 3

Star Micronics in 4 of 5Square in 3 of 5

Who does AI recommend more?

Star Micronics, named ahead of Square in 4 of 4 answers

Star Micronics first in 4Square never first

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Top POS printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Star Micronics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Square was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Star Micronics was listed before Square in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. Star Micronics2nd
  3. BIXOLON3rd
  4. Square4th
  5. Clover5th
  6. Toast6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Star Micronics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BIXOLON3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clover2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about POS printer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Square or Star Micronics more popular in search?

This chart shows how often people search Google for Square and Star Micronics by name. Each line represents a brand's share of searches for all six POS printer brands we track, month by month, from English-language searches worldwide.

Square and Star Micronics among POS printer brands worldwide, by month

Share of searches by month for Star Micronics, Square. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonToastCloverBIXOLONStar MicronicsSquare
Oct 202586.3%6.4%5.6%1%0.69%0.02%
Nov 202587.7%5.4%5.2%1.1%0.7%0.01%
Dec 202588.5%5.4%4.4%1.1%0.58%0.01%
Jan 202688.5%5.4%4.7%0.87%0.58%<0.01%
Feb 202686.5%6.3%5.7%0.85%0.69%0.01%
Mar 202685.6%6.4%6.2%1%0.69%0.02%
Apr 202686.4%6.5%5.7%0.85%0.56%0.01%
May 202686.4%6.4%5.6%0.85%0.69%0.02%
Jun 202686.5%6.3%5.6%0.85%0.69%0.02%
Jul 202687.5%5.6%5.5%0.86%0.57%0.01%
Aug 202687.7%5.5%5.5%0.86%0.57%0.01%
Sep 202687.7%5.4%5.2%1.1%0.57%0.02%

How has the Square and Star Micronics comparison changed over the last 12 months?

3 findings
  • Star Micronics was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Square’s share of searches among POS printer brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 170 to 140.
  • Across the 12 months ending September 2026, Star Micronics’ share of searches among POS printer brands worldwide moved from 0.69% to 0.57%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for POS printer brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Star Micronics worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Square worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Square’s and Star Micronics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Square

1 branded search term

  • handheld square terminal

Star Micronics

1 branded search term

  • star micronics

How the Brand Demand Index is measured

Other head-to-heads among POS printer brands

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