Square vs Stripe:Which is more popular by branded search?

Name: Square vs Stripe: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Stripe had more branded searches than Square among payment gateway platforms worldwide. Stripe was estimated to have 3.1M branded searches compared to Square’s 151K, and held a 12.7% Share of Search versus Square’s 0.63%. These are worldwide searches for English-language branded terms.

Share of Search among payment gateway platforms worldwide in August 2026Which is more popular in search, Square or Stripe?

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Which is more popular in search, Square or Stripe?

Compare the payment gateway platforms operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Square and Stripe among payment gateway platforms worldwide, by month

Month	PayPal	Stripe	Adyen	Square	Worldpay	Braintree
Oct 2025	88%	10.7%	0.61%	0.4%	0.26%	0.03%
Nov 2025	88.2%	10.6%	0.51%	0.38%	0.26%	0.03%
Dec 2025	89.8%	9%	0.62%	0.34%	0.22%	0.02%
Jan 2026	88%	10.7%	0.61%	0.42%	0.26%	0.03%
Feb 2026	85.6%	12.7%	0.87%	0.55%	0.25%	0.03%
Mar 2026	83.2%	15.1%	0.71%	0.67%	0.3%	0.03%
Apr 2026	85.5%	12.7%	0.72%	0.72%	0.25%	0.03%
May 2026	85.4%	12.7%	0.72%	0.85%	0.25%	0.03%
Jun 2026	85.1%	12.8%	0.87%	0.88%	0.31%	0.03%
Jul 2026	85.6%	12.8%	0.6%	0.76%	0.25%	0.03%
Aug 2026	85.5%	12.7%	0.73%	0.63%	0.25%	0.16%
Sep 2026	—	—	—	—	—	—

How has the Square and Stripe comparison changed over the last 12 months?

3 findings

Stripe was ahead of Square in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Square’s estimated Share of Search among payment gateway platforms worldwide moved from 0.4% to 0.63%, and its estimated monthly branded searches moved from 114K to 151K.
Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment gateway platforms worldwide moved from 10.7% to 12.7%, and its estimated monthly branded searches moved from 3M to 3.1M.

How did search popularity change for payment gateway platforms worldwide in August 2026?

1 change

In August 2026, Square fell from 3rd to 4th among payment gateway platforms worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Square’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.