How popular isSquare in search?
In September 2026, there were an estimated 102K branded searches for Square worldwide which is up 7.1% over the last 12 months. Square holds 0.29% estimated Share of Search among payment processors worldwide and is ranked 9th of 13 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which payment processors compete with Square?
Share of Search by month for PayPal, Shopify, Revolut, Stripe, Square. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Shopify | Revolut | Stripe | Wise | Adyen | Airwallex | GoCardless | Square | Worldline | Braintree | Shopify POS | Mollie |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 13.1% | 10.2% | 7.8% | 1.5% | 0.46% | 0.36% | 0.37% | 0.25% | 0.35% | 0.02% | 0.07% | 0.03% |
| Nov 2025 | 66.7% | 13.4% | 8.6% | 7.9% | 1.5% | 0.38% | 0.37% | 0.38% | 0.24% | 0.36% | 0.02% | 0.07% | 0.03% |
| Dec 2025 | 67.5% | 13.5% | 8.7% | 6.6% | 1.6% | 0.47% | 0.55% | 0.38% | 0.22% | 0.3% | 0.02% | 0.06% | 0.03% |
| Jan 2026 | 65.2% | 13.1% | 10.1% | 7.7% | 1.7% | 0.45% | 0.53% | 0.45% | 0.27% | 0.29% | 0.02% | 0.07% | 0.03% |
| Feb 2026 | 61.9% | 15.1% | 9.7% | 9% | 1.7% | 0.63% | 0.62% | 0.52% | 0.34% | 0.33% | 0.02% | 0.08% | 0.04% |
| Mar 2026 | 59.3% | 14.5% | 11.3% | 10.5% | 1.7% | 0.51% | 0.59% | 0.5% | 0.41% | 0.48% | 0.02% | 0.08% | 0.04% |
| Apr 2026 | 61.7% | 15.2% | 9.8% | 9% | 1.9% | 0.53% | 0.61% | 0.43% | 0.45% | 0.33% | 0.02% | 0.08% | 0.03% |
| May 2026 | 60.5% | 14.9% | 11.4% | 8.8% | 1.8% | 0.52% | 0.6% | 0.42% | 0.53% | 0.33% | 0.02% | 0.08% | 0.03% |
| Jun 2026 | 60.4% | 14.9% | 11.4% | 8.9% | 1.8% | 0.62% | 0.6% | 0.42% | 0.56% | 0.32% | 0.02% | 0.08% | 0.03% |
| Jul 2026 | 60.6% | 14.9% | 11.6% | 8.9% | 1.8% | 0.43% | 0.6% | 0.41% | 0.47% | 0.27% | 0.02% | 0.08% | 0.03% |
| Aug 2026 | 60.5% | 14.8% | 11.6% | 8.8% | 1.9% | 0.52% | 0.6% | 0.41% | 0.39% | 0.27% | 0.11% | 0.05% | 0.03% |
| Sep 2026 | 59.3% | 14.5% | 13.7% | 8.5% | 1.8% | 0.51% | 0.49% | 0.41% | 0.29% | 0.26% | 0.09% | 0.05% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 20.5M | +0.05% | -1.1 points | |
| 2, held 2nd | 14.5% | 5M | -0.24% | -0.3 points | |
| 3, held 3rd | 13.7% | 4.7M | +20.7% | +2.1 points | |
| 4, held 4th | 8.5% | 2.9M | -1.2% | -0.3 points | |
| 5, held 5th | 1.8% | 623K | -5.3% | -0.1 points | |
| 6, moved from 7th to 6th | 0.51% | 176K | +0.47% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.49% | 168K | -17.7% | -0.1 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.41% | 140K | +0.34% | 0 points | |
| 9, held 9th | 0.29% | 102K | -23.6% | -0.1 points | |
| 10, held 10th | 0.26% | 90.5K | 0% | 0 points | |
| 11, held 11th | 0.09% | 31.6K | -16.3% | 0 points | |
| 12, held 12th | 0.05% | 18.1K | 0% | 0 points | |
| 13, held 13th | 0.03% | 8.8K | -16.7% | 0 points |
1.
PayPal59.3%
Held 1st. 20.5M estimated branded searches, +0.05% vs prior month. Share -1.1 points.
2.
Shopify14.5%
Held 2nd. 5M estimated branded searches, -0.24% vs prior month. Share -0.3 points.
3.
Revolut13.7%
Held 3rd. 4.7M estimated branded searches, +20.7% vs prior month. Share +2.1 points.
4.
Stripe8.5%
Held 4th. 2.9M estimated branded searches, -1.2% vs prior month. Share -0.3 points.
5.
Wise1.8%
Held 5th. 623K estimated branded searches, -5.3% vs prior month. Share -0.1 points.
6.
Adyen
0.51%
Moved from 7th to 6th. 176K estimated branded searches, +0.47% vs prior month. Share 0 points.
0.49%
Moved from 6th to 7th. 168K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
0.41%
Held 8th. 140K estimated branded searches, +0.34% vs prior month. Share 0 points.
9.
Square0.29%
Held 9th. 102K estimated branded searches, -23.6% vs prior month. Share -0.1 points.
10.
Worldline0.26%
Held 10th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Braintree0.09%
Held 11th. 31.6K estimated branded searches, -16.3% vs prior month. Share 0 points.
12.
Shopify POS0.05%
Held 12th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
13.
Mollie0.03%
Held 13th. 8.8K estimated branded searches, -16.7% vs prior month. Share 0 points.
Compare search popularity between Square and its closest rivals
Every comparison with Square
35 comparisons
- Adyen vs Square
- Airwallex vs Square
- Epson vs Square
- GoCardless vs Square
- Loyverse vs Square
- MINI vs Square
- PayPal vs Square
- Revolut vs Square
- Shopify vs Square
- Square vs Stripe
- Square vs Wise
- Square vs Verifone
- Square vs Worldline
- ALOHA vs Square
- Square vs Worldpay
- Square vs Toast
- Newland vs Square
- Clover vs Square
- Epos Now vs Square
- Ingenico vs Square
- Lightspeed vs Square
- Braintree vs Square
- NewStore vs Square
- Shopify POS vs Square
- ChowNow vs Square
- Mollie vs Square
- GloriaFood vs Square
- Chargeflow vs Square
- Justt vs Square
- Revel Systems vs Square
- Square vs UpMenu
- Chargebacks911 vs Square
- MenuDrive vs Square
- Midigator vs Square
- Deputy vs Square
How has branded search demand for Square changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Square worldwide rose from 95.1K to 102K.
- Across the 12 months ending September 2026, Square rose from 10th to 9th among payment processors worldwide.
How did search popularity change for payment processors worldwide in September 2026?
6 changes
In September 2026, Revolut gained estimated Share of Search among payment processors worldwide, from 11.6% to 13.7%.
In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 60.5% to 59.3%.
In September 2026, Adyen rose from 7th to 6th among payment processors worldwide.
In September 2026, Airwallex fell from 6th to 7th among payment processors worldwide.
Estimated monthly branded searches for Braintree worldwide rose 352.1% over 12 measured months, from 7K to 31.6K in September 2026.
Estimated monthly branded searches for Shopify POS worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Where does Square compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Payment processors | 9th of 13 | 0.29% | Shown above |
| Payment gateway platforms | 4th of 6 | 0.43% | Show ranking |
| Retail tech | 2nd of 6 | 2% | Show ranking |
| POS printer brands | 2nd of 4 | 9.7% | Show ranking |
| Retail and hospitality POS systems | 2nd of 7 | 21.4% | Show ranking |
| POS terminal brands | 2nd of 6 | 24% | Show ranking |
| Point of sale hardware | 1st of 6 | 29.3% | Show ranking |
| Handheld POS brands | 1st of 4 | 37.3% | Show ranking |
| POS machine brands | 1st of 4 | 38.3% | Show ranking |
| Point of sale systems | 1st of 5 | 43.5% | Show ranking |
| Receipt printer brands | 1st of 3 | 43.8% | Show ranking |
| Cash drawer brands | 1st of 3 | 55.5% | Show ranking |
| Restaurant ordering platforms | 1st of 6 | 61% | Show ranking |
| POS systems | 1st of 3 | 66.7% | Show ranking |
| Chargeback management platforms | 1st of 5 | 88.7% | Show ranking |
How is Square measured?
Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
53 branded search terms
- handheld square terminal
- ipad square pos
- mobile pos square
- pos square
- pos square app
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- square app pos
- square kds app
- square point of sale
- square point of sale device
- square point of sale equipment
- square point of sale ipad
- square point of sale pos
- square point of sale printer
- square point of sale stand
- square point of sale system
- square point of sale terminal
- square pos
- square pos app
- square pos apps
- square pos charges
- square pos device
- square pos devices
- square pos equipment
- square pos fees
- square pos for ipad
- square pos for iphone
- square pos handheld
- square pos hardware
- square pos ipad
- square pos iphone
- square pos machine
- square pos printer
- square pos reader
- square pos scanner
- square pos software
- square pos solutions
1–40 of 53
Who owns Square?
Square is owned by 
Block. Brandwave also tracks 
Afterpay, owned by the same company, worldwide.
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Is Square your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.