Square vs Wise:Which is searched more?
In September 2026, Wise had more branded searches than Square among payment processors worldwide. Wise was estimated to have 623K branded searches compared to Square’s 102K, and held a 1.8% Share of Search versus Square’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Square or Wise?
Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wise, Square. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Shopify | Revolut | Stripe | Wise | Adyen | Airwallex | GoCardless | Square | Worldline | Cloudbeds | Epos Now | Braintree | Shopify POS | Mollie |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 13.2% | 10.2% | 7.7% | 1.5% | 0.46% | 0.36% | 0.37% | 0.25% | 0.35% | 0.13% | 0.09% | 0.02% | 0.07% | 0.03% |
| Nov 2025 | 66.5% | 13.4% | 8.6% | 7.8% | 1.5% | 0.38% | 0.37% | 0.38% | 0.24% | 0.36% | 0.13% | 0.09% | 0.02% | 0.07% | 0.03% |
| Dec 2025 | 67.3% | 13.6% | 8.7% | 6.6% | 1.6% | 0.47% | 0.55% | 0.38% | 0.22% | 0.3% | 0.14% | 0.09% | 0.02% | 0.06% | 0.03% |
| Jan 2026 | 65% | 13.2% | 10.1% | 7.7% | 1.7% | 0.45% | 0.53% | 0.45% | 0.26% | 0.29% | 0.13% | 0.09% | 0.02% | 0.07% | 0.03% |
| Feb 2026 | 61.6% | 15.2% | 9.7% | 8.9% | 1.7% | 0.63% | 0.61% | 0.52% | 0.34% | 0.33% | 0.15% | 0.1% | 0.02% | 0.08% | 0.04% |
| Mar 2026 | 59.1% | 14.6% | 11.3% | 10.4% | 1.7% | 0.51% | 0.59% | 0.49% | 0.41% | 0.48% | 0.15% | 0.1% | 0.02% | 0.08% | 0.04% |
| Apr 2026 | 61.5% | 15.3% | 9.8% | 8.9% | 1.9% | 0.52% | 0.61% | 0.43% | 0.45% | 0.33% | 0.15% | 0.1% | 0.02% | 0.08% | 0.03% |
| May 2026 | 60.3% | 15% | 11.4% | 8.8% | 1.8% | 0.51% | 0.6% | 0.41% | 0.53% | 0.32% | 0.15% | 0.12% | 0.02% | 0.08% | 0.03% |
| Jun 2026 | 60.1% | 15% | 11.3% | 8.9% | 1.8% | 0.62% | 0.6% | 0.41% | 0.56% | 0.32% | 0.15% | 0.1% | 0.02% | 0.08% | 0.03% |
| Jul 2026 | 60.4% | 15% | 11.5% | 8.8% | 1.8% | 0.43% | 0.6% | 0.41% | 0.46% | 0.27% | 0.15% | 0.1% | 0.02% | 0.08% | 0.03% |
| Aug 2026 | 60.2% | 14.9% | 11.5% | 8.8% | 1.9% | 0.51% | 0.6% | 0.41% | 0.39% | 0.27% | 0.15% | 0.1% | 0.11% | 0.05% | 0.03% |
| Sep 2026 | 59.1% | 14.6% | 13.6% | 8.5% | 1.8% | 0.51% | 0.49% | 0.4% | 0.29% | 0.26% | 0.15% | 0.1% | 0.09% | 0.05% | 0.03% |
How has the Square and Wise comparison changed over the last 12 months?
3 findings
- Wise was ahead of Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square’s estimated Share of Search among payment processors worldwide moved from 0.25% to 0.29%, and its estimated monthly branded searches moved from 95.1K to 102K.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among payment processors worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 584K to 623K.
How did search popularity change for payment processors worldwide in September 2026?
0 changes
Neither Square nor Wise moved beyond provider rounding among payment processors in September 2026.
Other head-to-heads among payment processors
How each brand is measured
Brandwave collects information about searches that people make online using Square’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square
53 branded search terms
- handheld square terminal
- ipad square pos
- mobile pos square
- pos square
- pos square app
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- square app pos
- square kds app
- square point of sale
- square point of sale device
- square point of sale equipment
- square point of sale ipad
- square point of sale pos
- square point of sale printer
- square point of sale stand
- square point of sale system
- square point of sale terminal
- square pos
- square pos app
- square pos apps
- square pos charges
- square pos device
- square pos devices
- square pos equipment
- square pos fees
- square pos for ipad
- square pos for iphone
- square pos handheld
- square pos hardware
- square pos ipad
- square pos iphone
- square pos machine
- square pos printer
- square pos reader
- square pos scanner
- square pos software
- square pos solutions
1–40 of 53
Wise
20 branded search terms
- send money wise
- transfer wise app
- TransferWise
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise app
- wise bank
- wise banking app
- wise business
- wise card
- wise debit card
- wise international payments
- wise money transfer
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
- wise travel card
Put your own brand in this comparison
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