Brandwave

How popular isWise in search?

In August 2026, there were an estimated 874K branded searches for Wise worldwide which is up 15.2% over the last 11 months. Wise holds 14% estimated Share of Search among UK and european digital banks and money apps worldwide and is ranked 2nd of 10 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Revolut64.2%
  2. Wise14%
  3. Monzo10.1%
  4. N265.5%
  5. bunq2.4%
  6. Starling Bank2%
  7. Zopa0.84%
  8. Chase UK0.5%
  9. Atom bank0.28%
  10. Kroo0.07%
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Which UK and european digital banks and money apps compete with Wise?

Wise against UK and european digital banks and money apps worldwide, by month

Share of Search by month for Revolut, Wise, Monzo, N26, bunq, Starling Bank. The figures are in the table below the chart.

View monthly share of search table
MonthRevolutWiseMonzoN26bunqStarling BankZopaChase UKAtom bankKroo
Oct 202564.9%12.4%8.8%6.9%2.7%2.4%0.92%0.63%0.41%0.09%
Nov 202562.7%14.1%8.5%7.8%2.5%2.3%1%0.64%0.39%0.09%
Dec 202562.4%14.8%8.4%8%2.6%1.9%0.87%0.64%0.33%0.07%
Jan 202663.1%13.6%9.7%6.7%2.2%2.4%1.1%0.71%0.4%0.08%
Feb 202662.7%14.5%9.1%6.6%2.6%2.4%1%0.7%0.4%0.11%
Mar 202665.7%13.2%8.9%5.8%2.2%2.1%1%0.61%0.34%0.09%
Apr 202661.6%15.1%9.9%6.4%2.2%2.7%0.99%0.61%0.38%0.1%
May 202665.9%13.7%8.7%5.8%2%2.1%0.85%0.56%0.28%0.09%
Jun 202666.3%13.7%7.8%5.8%2.5%2.1%0.91%0.56%0.28%0.09%
Jul 202666%13.2%8.7%5.7%2.7%2.1%0.86%0.55%0.28%0.08%
Aug 202664.2%14%10.1%5.5%2.4%2%0.84%0.5%0.28%0.07%
Sep 2026——————————

  1. 1.Revolut

    64.2%

    held 1st · 4M estimated branded searches · +0.33% vs prior month · -1.7 points

  2. 2.Wise

    14%

    held 2nd · 874K estimated branded searches · +10% vs prior month · +0.9 points

  3. 3.Monzo

    10.1%

    held 3rd · 631K estimated branded searches · +20.6% vs prior month · +1.5 points

  4. 4.N26

    5.5%

    held 4th · 344K estimated branded searches · -0.15% vs prior month · -0.2 points

  5. 5.bunq

    2.4%

    held 5th · 147K estimated branded searches · -8.3% vs prior month · -0.3 points

  6. 6.Starling Bank

    2%

    held 6th · 125K estimated branded searches · +0.19% vs prior month · -0.1 points

  7. 7.Zopa

    0.84%

    held 7th · 52.4K estimated branded searches · +0.25% vs prior month · 0 points

  8. 8.Chase UK

    0.5%

    held 8th · 30.9K estimated branded searches · -7.2% vs prior month · -0.1 points

  9. 9.Atom bank

    0.28%

    held 9th · 17.6K estimated branded searches · +4.3% vs prior month · 0 points

  10. 10.Kroo

    0.07%

    held 10th · 4.7K estimated branded searches · +1.3% vs prior month · 0 points

Compare search popularity between Wise and its closest rivals

How has branded search demand for Wise changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wise worldwide rose from 759K to 874K.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among UK and european digital banks and money apps worldwide increased from 12.4% to 14%.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among UK and european digital banks and money apps worldwide peaked at 15.1% in April 2026 and was lowest at 12.4% in October 2025.

How did search popularity change for UK and european digital banks and money apps worldwide in August 2026?

  1. In August 2026, Monzo gained estimated Share of Search among UK and european digital banks and money apps worldwide, from 8.7% to 10.1%.

  2. In August 2026, Wise gained estimated Share of Search among UK and european digital banks and money apps worldwide, from 13.2% to 14%.

  3. In August 2026, Revolut lost estimated Share of Search among UK and european digital banks and money apps worldwide, from 66% to 64.2%.

  4. Estimated monthly branded searches for Atom bank worldwide fell 30.2% over 11 measured months, from 25.3K to 17.6K in August 2026.

  5. Estimated monthly branded searches for Chase UK worldwide fell 20.1% over 11 measured months, from 38.7K to 30.9K in August 2026.

  6. Estimated monthly branded searches for Kroo worldwide fell 19.4% over 11 measured months, from 5.8K to 4.7K in August 2026.

How is Wise measured?

Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

32 branded search terms

  • send money wise
  • send money with wise
  • transfer wise account
  • transfer wise app
  • TransferWise
  • transferwise account
  • transferwise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise account
  • wise app
  • wise app money transfer
  • wise bank
  • wise banking app
  • wise business
  • wise business account
  • wise card
  • wise com
  • wise debit card
  • wise international bank transfer
  • wise international payments
  • wise money transfer
  • wise money transfer app
  • wise money transfer service
  • wise multi currency account
  • wise remittance
  • wise transfer
  • wise transfer money
  • wise transferwise
  • wise travel card
  • wise.com

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How the Brand Demand Index is measured

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