Brandwave

Money transfer services:Which brands are most popular in search?

In August 2026, Western Union was the most searched among money transfer services worldwide, with an estimated 11.1M branded searches and 89.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Western Union89.5%
  2. Remitly9.8%
  3. OFX0.33%
  4. WorldRemit0.33%

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Share of SearchLeaderboard

Compare the services people use to send money abroad. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among money transfer services worldwide, by month

Share of Search by month for Western Union, Remitly. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionRemitlyOFXWorldRemit
Oct 202587.2%11.6%0.47%0.71%
Nov 202587.3%11.7%0.47%0.58%
Dec 202589.2%9.8%0.4%0.59%
Jan 202689.3%9.8%0.4%0.49%
Feb 202690.9%8.2%0.41%0.5%
Mar 202689.3%9.8%0.4%0.49%
Apr 202689.4%9.8%0.33%0.4%
May 202689.4%9.8%0.33%0.4%
Jun 202689.3%9.8%0.48%0.48%
Jul 202691.1%8.2%0.41%0.33%
Aug 202689.5%9.8%0.33%0.33%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Western Union

    89.5%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Remitly

    9.8%

    Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +1.6 points.

  3. 3.OFX

    0.33%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.WorldRemit

    0.33%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among money transfer services worldwide?

In August 2026, Western Union was the most searched among money transfer services worldwide, with an estimated 11.1M branded searches and 89.5% estimated Share of Search within this set. Remitly is in 2nd place, 79.7 percentage points behind at 9.8% Share of Search.

Global money transfer services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Western Union87.2% → 89.5%91.1%Jul 202687.2%Oct 20251st
Remitly11.6% → 9.8%11.7%Nov 20258.2%Feb 20262nd
OFX0.47% → 0.33%0.48%Jun 20260.33%Apr 20264th → 3rd
WorldRemit0.71% → 0.33%0.71%Oct 20250.33%Aug 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services worldwide increased from 87.2% to 89.5%.
  • Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services worldwide decreased from 11.6% to 9.8%.
  • Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services worldwide peaked at 91.1% in July 2026 and was lowest at 87.2% in October 2025.
  • Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services worldwide peaked at 11.7% in November 2025 and was lowest at 8.2% in February 2026.
  • Across the 11 months ending August 2026, OFX rose from 4th to 3rd among money transfer services worldwide.
  • Across the 11 months ending August 2026, WorldRemit fell from 3rd to 4th among money transfer services worldwide.

How did search popularity change for money transfer services worldwide in August 2026?

  1. In August 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 8.2% to 9.8%.

  2. In August 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 91.1% to 89.5%.

  3. Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

  4. Estimated monthly branded searches for OFX worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

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