How popular isWestern Union in search?
In August 2026, there were an estimated 11.1M branded searches for Western Union worldwide which is up 21.4% over the last 11 months. Western Union holds 89.5% estimated Share of Search among money transfer services worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Western Union89.5%
Remitly9.8%
OFX0.33%
WorldRemit0.33%
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Which money transfer services compete with Western Union?
Share of Search by month for Western Union, Remitly. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Remitly | OFX | WorldRemit |
|---|---|---|---|---|
| Oct 2025 | 87.2% | 11.6% | 0.47% | 0.71% |
| Nov 2025 | 87.3% | 11.7% | 0.47% | 0.58% |
| Dec 2025 | 89.2% | 9.8% | 0.4% | 0.59% |
| Jan 2026 | 89.3% | 9.8% | 0.4% | 0.49% |
| Feb 2026 | 90.9% | 8.2% | 0.41% | 0.5% |
| Mar 2026 | 89.3% | 9.8% | 0.4% | 0.49% |
| Apr 2026 | 89.4% | 9.8% | 0.33% | 0.4% |
| May 2026 | 89.4% | 9.8% | 0.33% | 0.4% |
| Jun 2026 | 89.3% | 9.8% | 0.48% | 0.48% |
| Jul 2026 | 91.1% | 8.2% | 0.41% | 0.33% |
| Aug 2026 | 89.5% | 9.8% | 0.33% | 0.33% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.5% | 11.1M | 0% | -1.5 points | |
| 2, held 2nd | 9.8% | 1.2M | +22% | +1.6 points | |
| 3, held 3rd | 0.33% | 40.5K | -18.2% | -0.1 points | |
| 4, held 4th | 0.33% | 40.5K | 0% | 0 points |
89.5%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -1.5 points.
2.
Remitly9.8%
Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +1.6 points.
3.
OFX0.33%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
0.33%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Western Union and its closest rivals
How has branded search demand for Western Union changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Western Union worldwide rose from 9.1M to 11.1M.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services worldwide increased from 87.2% to 89.5%.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services worldwide peaked at 91.1% in July 2026 and was lowest at 87.2% in October 2025.
How did search popularity change for money transfer services worldwide in August 2026?
4 changes
In August 2026, Remitly gained estimated Share of Search among money transfer services worldwide, from 8.2% to 9.8%.
In August 2026, Western Union lost estimated Share of Search among money transfer services worldwide, from 91.1% to 89.5%.
Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.
Estimated monthly branded searches for OFX worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Where does Western Union compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Remittance services | 1st of 6 | 63.2% | Show ranking |
| Money transfer services | 1st of 4 | 89.5% | Shown above |
How is Western Union measured?
Brandwave collects information about searches that people make online using Western Union’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- western union
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