Brandwave

Remittance services:Which brands are most popular in search?

In August 2026, Western Union was the most searched among remittance services worldwide, with an estimated 11.1M branded searches and 63.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Western Union63.2%
  2. MoneyGram23.3%
  3. Remitly6.9%
  4. Wise5%
  5. Xoom1.4%
  6. WorldRemit0.23%

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Share of SearchLeaderboard

Compare the remittance services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among remittance services worldwide, by month

Share of Search by month for Western Union, MoneyGram, Remitly, Wise. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionMoneyGramRemitlyWiseXoomWorldRemit
Oct 202561.6%22.6%8.2%5.1%2%0.5%
Nov 202561.9%22.7%8.3%5.1%1.7%0.41%
Dec 202563.2%23.3%6.9%4.4%1.7%0.42%
Jan 202663.2%23.3%6.9%4.9%1.4%0.34%
Feb 202664.3%23.7%5.8%4.4%1.4%0.35%
Mar 202663.2%23.3%6.9%4.6%1.7%0.34%
Apr 202666.1%20%7.3%4.9%1.5%0.29%
May 202666.1%20%7.3%4.9%1.5%0.29%
Jun 202662.6%22.9%6.8%5.6%1.7%0.34%
Jul 202667.1%20.3%6%4.8%1.5%0.24%
Aug 202663.2%23.3%6.9%5%1.4%0.23%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Western Union

    63.2%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -4 points.

  2. 2.MoneyGram

    23.3%

    Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +3 points.

  3. 3.Remitly

    6.9%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.9 points.

  4. 4.Wise

    5%

    Held 4th. 874K estimated branded searches, +10% vs prior month. Share +0.2 points.

  5. 5.Xoom

    1.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.WorldRemit

    0.23%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among remittance services worldwide?

In August 2026, Western Union was the most searched among remittance services worldwide, with an estimated 11.1M branded searches and 63.2% estimated Share of Search within this set. MoneyGram is in 2nd place, 39.9 percentage points behind at 23.3% Share of Search.

Global remittance services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Western Union61.6% → 63.2%67.1%Jul 202661.6%Oct 20251st
MoneyGram22.6% → 23.3%23.7%Feb 202620%Apr 20262nd
Remitly8.2% → 6.9%8.3%Nov 20255.8%Feb 20263rd
Wise5.1% → 5%5.6%Jun 20264.4%Feb 20264th
Xoom2% → 1.4%2%Oct 20251.4%Jan 20265th
WorldRemit0.5% → 0.23%0.5%Oct 20250.23%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide increased from 61.6% to 63.2%.
  • Across the 11 months ending August 2026, MoneyGram’s estimated Share of Search among remittance services worldwide increased from 22.6% to 23.3%.
  • Across the 11 months ending August 2026, Remitly’s estimated Share of Search among remittance services worldwide decreased from 8.2% to 6.9%.
  • Across the 11 months ending August 2026, Xoom’s estimated Share of Search among remittance services worldwide decreased from 2% to 1.4%.
  • Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide peaked at 67.1% in July 2026 and was lowest at 61.6% in October 2025.
  • Across the 11 months ending August 2026, MoneyGram’s estimated Share of Search among remittance services worldwide peaked at 23.7% in February 2026 and was lowest at 20% in April 2026.
  • Across the 11 months ending August 2026, Remitly’s estimated Share of Search among remittance services worldwide peaked at 8.3% in November 2025 and was lowest at 5.8% in February 2026.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among remittance services worldwide peaked at 5.6% in June 2026 and was lowest at 4.4% in February 2026.
  • Across the 11 months ending August 2026, Wise and WorldRemit held steady: their estimated Share of Search among remittance services worldwide each moved less than 0.5 percentage points.

How did search popularity change for remittance services worldwide in August 2026?

  1. In August 2026, MoneyGram gained estimated Share of Search among remittance services worldwide, from 20.3% to 23.3%.

  2. In August 2026, Remitly gained estimated Share of Search among remittance services worldwide, from 6% to 6.9%.

  3. In August 2026, Western Union lost estimated Share of Search among remittance services worldwide, from 67.1% to 63.2%.

  4. Estimated monthly branded searches for Wise worldwide rose 15.2% over 11 measured months, from 759K to 874K in August 2026.

  5. Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Xoom worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

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