Brandwave

How popular isWestern Union in search?

In August 2026, there were an estimated 11.1M branded searches for Western Union worldwide which is up 21.4% over the last 11 months. Western Union holds 63.2% estimated Share of Search among remittance services worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Western Union63.2%
  2. MoneyGram23.3%
  3. Remitly6.9%
  4. Wise5%
  5. Xoom1.4%
  6. WorldRemit0.23%
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Which remittance services compete with Western Union?

Western Union against remittance services worldwide, by month

Share of Search by month for Western Union, MoneyGram, Remitly, Wise. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionMoneyGramRemitlyWiseXoomWorldRemit
Oct 202561.6%22.6%8.2%5.1%2%0.5%
Nov 202561.9%22.7%8.3%5.1%1.7%0.41%
Dec 202563.2%23.3%6.9%4.4%1.7%0.42%
Jan 202663.2%23.3%6.9%4.9%1.4%0.34%
Feb 202664.3%23.7%5.8%4.4%1.4%0.35%
Mar 202663.2%23.3%6.9%4.6%1.7%0.34%
Apr 202666.1%20%7.3%4.9%1.5%0.29%
May 202666.1%20%7.3%4.9%1.5%0.29%
Jun 202662.6%22.9%6.8%5.6%1.7%0.34%
Jul 202667.1%20.3%6%4.8%1.5%0.24%
Aug 202663.2%23.3%6.9%5%1.4%0.23%
Sep 2026——————

  1. 1.Western Union

    63.2%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -4 points.

  2. 2.MoneyGram

    23.3%

    Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +3 points.

  3. 3.Remitly

    6.9%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.9 points.

  4. 4.Wise

    5%

    Held 4th. 874K estimated branded searches, +10% vs prior month. Share +0.2 points.

  5. 5.Xoom

    1.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.WorldRemit

    0.23%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Western Union and its closest rivals

How has branded search demand for Western Union changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Western Union worldwide rose from 9.1M to 11.1M.
  • Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide increased from 61.6% to 63.2%.
  • Across the 11 months ending August 2026, Western Union’s estimated Share of Search among remittance services worldwide peaked at 67.1% in July 2026 and was lowest at 61.6% in October 2025.

How did search popularity change for remittance services worldwide in August 2026?

  1. In August 2026, MoneyGram gained estimated Share of Search among remittance services worldwide, from 20.3% to 23.3%.

  2. In August 2026, Remitly gained estimated Share of Search among remittance services worldwide, from 6% to 6.9%.

  3. In August 2026, Western Union lost estimated Share of Search among remittance services worldwide, from 67.1% to 63.2%.

  4. Estimated monthly branded searches for Wise worldwide rose 15.2% over 11 measured months, from 759K to 874K in August 2026.

  5. Estimated monthly branded searches for WorldRemit worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Xoom worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

Where does Western Union compete?

Western Union is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Remittance services1st of 663.2%Shown above
Money transfer services1st of 489.5%Show ranking

How is Western Union measured?

Brandwave collects information about searches that people make online using Western Union’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • western union

Do you work for Western Union? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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