Brandwave

Venmo vs Western Union:Which is searched more?

In September 2026, Western Union had more branded searches than Venmo among money transfer services worldwide. Western Union had about 9.1 million branded searches, while Venmo had 1.5 million. Western Union made up 20.9% of all money transfer service searches we track, and Venmo accounted for 3.4%. These are worldwide searches for English-language branded terms.

Share of searches among money transfer services worldwide in September 2026Is Venmo or Western Union more popular in search?
Venmo3.4%1.5M searches
vs
Western Union20.9%9.1M searches

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Is Venmo or Western Union more popular in search?

Compare the services people use to send money abroad. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Venmo and Western Union among money transfer services worldwide, by month

Share of searches by month for Western Union, Venmo. The figures are in the table below the chart.

View monthly share of searches table
MonthPayPalWestern UnionRevolutMoneyGramCash AppVenmoRemitlyZelleWiseXeOFXWorldRemit
Oct 202551.5%18.9%8%7.5%3.8%3.8%2.5%2.1%1.2%0.51%0.1%0.15%
Nov 202552.6%19.3%6.8%7.6%3.9%3.2%2.6%2.1%1.2%0.52%0.1%0.13%
Dec 202549.7%22.2%6.4%8.8%3%3.7%2.4%2%1.2%0.49%0.1%0.15%
Jan 202649.1%21.9%7.6%8.5%3.6%3%2.4%2%1.3%0.48%0.1%0.12%
Feb 202644.7%24.3%7%9.5%4%4%2.2%2.2%1.2%0.54%0.11%0.13%
Mar 202644.1%24%8.4%9.5%4%3.2%2.6%2.2%1.3%0.53%0.11%0.13%
Apr 202645.6%24.8%7.2%7.9%4.1%3.3%2.7%2.2%1.4%0.55%0.09%0.11%
May 202644.9%24.5%8.5%7.8%4%3.3%2.7%2.2%1.3%0.54%0.09%0.11%
Jun 202647.6%21.3%9%8.3%3.5%3.5%2.3%2.3%1.4%0.57%0.12%0.12%
Jul 202645.6%24.8%8.7%7.9%3.4%3.4%2.2%1.8%1.3%0.55%0.11%0.09%
Aug 202644.4%24.1%8.5%9.3%4%3.3%2.7%1.8%1.4%0.44%0.09%0.09%
Sep 202646.6%20.9%10.7%8.1%3.4%3.4%2.8%1.9%1.4%0.56%0.11%0.09%

How has the Venmo and Western Union comparison changed over the last 12 months?

3 findings
  • Western Union was ahead of Venmo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Venmo’s share of searches among money transfer services worldwide moved from 3.8% to 3.4%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, Western Union’s share of searches among money transfer services worldwide moved from 18.9% to 20.9%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for money transfer services worldwide in September 2026?

2 changes
  1. In September 2026, Western Union lost share of searches among money transfer services worldwide, from 24.1% to 20.9%.

  2. Estimated monthly branded searches for Venmo worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Venmo’s and Western Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Venmo

1 branded search term

  • venmo

Western Union

1 branded search term

  • western union

How the Brand Demand Index is measured

Other head-to-heads among money transfer services

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