Brandwave

How popular isVenmo in search?

In August 2026, there were an estimated 1.5M branded searches for Venmo worldwide which is down 18% over the last 11 months. Venmo holds 5.1% estimated Share of Search among money transfer apps worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal69.5%
  2. Revolut13.5%
  3. Cash App6.2%
  4. Venmo5.1%
  5. Wise3%
  6. Zelle2.8%
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Which money transfer apps compete with Venmo?

Venmo against money transfer apps worldwide, by month

Share of Search by month for PayPal, Revolut, Cash App, Venmo, Wise, Zelle. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalRevolutCash AppVenmoWiseZelle
Oct 202572.8%11.5%5.3%5.3%2.2%2.9%
Nov 202575%9.9%5.5%4.5%2.2%3%
Dec 202574.9%9.8%4.5%5.5%2.3%3%
Jan 202673.3%11.6%5.3%4.4%2.5%2.9%
Feb 202670.3%11.2%6.2%6.2%2.6%3.4%
Mar 202669.3%13.4%6.2%5%2.7%3.4%
Apr 202670.8%11.5%6.3%5.2%2.8%3.4%
May 202669.4%13.3%6.2%5.1%2.8%3.4%
Jun 202670.2%13.4%5.1%5.1%2.8%3.4%
Jul 202670.5%13.7%5.1%5.1%2.7%2.8%
Aug 202669.5%13.5%6.2%5.1%3%2.8%
Sep 2026——————

  1. 1.PayPal

    69.5%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -1 points.

  2. 2.Revolut

    13.5%

    Held 2nd. 4M estimated branded searches, +0.33% vs prior month. Share -0.1 points.

  3. 3.Cash App

    6.2%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +1 points.

  4. 4.Venmo

    5.1%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Wise

    3%

    Moved from 6th to 5th. 874K estimated branded searches, +10% vs prior month. Share +0.2 points.

  6. 6.Zelle

    2.8%

    Moved from 5th to 6th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Venmo and its closest rivals

How has branded search demand for Venmo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Venmo worldwide fell from 1.8M to 1.5M.
  • Across the 11 months ending August 2026, Venmo’s estimated Share of Search among money transfer apps worldwide peaked at 6.2% in February 2026 and was lowest at 4.4% in January 2026.

How did search popularity change for money transfer apps worldwide in August 2026?

  1. In August 2026, Cash App gained estimated Share of Search among money transfer apps worldwide, from 5.1% to 6.2%.

  2. In August 2026, PayPal lost estimated Share of Search among money transfer apps worldwide, from 70.5% to 69.5%.

  3. In August 2026, Wise rose from 6th to 5th among money transfer apps worldwide.

  4. In August 2026, Zelle fell from 5th to 6th among money transfer apps worldwide.

  5. Estimated monthly branded searches for Venmo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How is Venmo measured?

Brandwave collects information about searches that people make online using Venmo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • venmo

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How the Brand Demand Index is measured

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